Drawer 14 · 397 notes · 75 people · 2005–2026

Communication & influence

Writing, storytelling, stakeholder management, and influence

Q:
Answers from Communication & influence notes, cited
Product Talk · Teresa TorresMay 7, 2025

Product in Practice: Transitioning Customers to a New API

May 7, 2025 · 13 min

“Continuous discovery is for everyone. You don’t have to be building a consumer-facing app or website to enjoy the benefits of this way of working. But we understand there’s reluctance about adopting discovery outside of traditional business to consumer (B2C) digital products. Whether it’s hard to”

SVPG · Marty CaganAug 4, 2020

Product Vision vs. Mission

Aug 4, 2020 · 4 min

Cagan argues that many companies confuse a product vision with a mission statement, a slogan of purpose that does not do the work a product vision must do. He also criticizes the practice of each product team inventing…

SVPG · Marty CaganDec 15, 2012

High-Integrity Commitments

Dec 15, 2012 · 3 min

Cagan argues that the friction around commitments in Agile product teams stems from making them too early, before the team knows whether a solution is feasible, valuable, and viable. Because product ideas often fail or…

Product Talk · Teresa TorresJul 10, 2014

The Ethics of the Data We Collect

Jul 10, 2014 · 8 min

Teresa Torres argues that product builders rarely stop to consider the ethics of the data they collect, even though user tracking has grown far beyond the cookies that alarmed people in the late 1990s. She notes that…

SVPG · Marty CaganJan 13, 2010

Product Management as a Service Organization

Jan 13, 2010 · 3 min

Marty Cagan argues that as companies grow, product organizations often drift into serving internal stakeholders, documenting requirements, mediating conflicts, and allocating developer time, which crowds out customer…

SVPG · Marty CaganJan 29, 2018

Product Discovery In Regulated Environments

Jan 29, 2018 · 3 min

Cagan argues that product discovery, the practice of validating ideas with real customers before building, is still essential in heavily regulated industries such as finance and healthcare, even though legal and…

Product Talk · Teresa TorresAug 2, 2012

Oded Korczyn: On Becoming a Product Manager

Aug 2, 2012 · 3 min

Teresa Torres interviews Oded Korczyn, who moved into his first formal product management role at AfterCollege despite never having held one. Oded draws on his anthropology background and startup experience, where he…

SVPG · Marty CaganMay 12, 2022

The Supermarket of Software

May 12, 2022 · 4 min

Marty Cagan argues that software buyers face an overwhelming marketplace, with tens of thousands of apps and thousands of solutions per category, so simply building a product no longer guarantees adoption. To win…

Product Talk · Teresa TorresDec 26, 2013

My Top Reads from 2013

Dec 26, 2013 · 4 min

Teresa Torres, a product discovery coach, shares the standout books from her 2013 reading list of roughly 50 titles. She recommends a mix of sales, energy management, luck versus skill, analytics, presentation…

Product Talk · Teresa TorresFeb 13, 2014

How To Turn Bad Ideas Into Good Ideas

Feb 13, 2014 · 3 min

Torres argues that many good ideas begin as seemingly infeasible or bad ideas, and that their value often emerges through hard work and reframing. She proposes evaluating ideas first against the team's vision and…

SVPG · Marty CaganFeb 13, 2024

Product Leadership Theater

Feb 13, 2024

Marty Cagan follows up his article on product management theater by arguing that where PM theater exists, product leadership theater usually exists too. Product leaders often blame senior executives, such as non-product…

Product Talk · Teresa TorresDec 30, 2013

A Hat Tip to Some Great Bloggers

Dec 30, 2013 · 4 min

Teresa Torres shares a list of lesser-known blogs she follows, inspired by Daniel Pink's year-end recommendations. Rather than product blogs, she highlights writers covering learning, decision making, happiness…

Product Talk · Teresa TorresSep 27, 2012

Writing Acceptable Acceptance Criteria

Sep 27, 2012 · 3 min

Teresa Torres argues that acceptance criteria are often the missing piece of a user story, and that they determine when a story is ready for release. She contends that criteria should be written from the end-user's…