Drawer 14 · 397 notes · 75 people · 2005–2026

Communication & influence

Writing, storytelling, stakeholder management, and influence

Q:
Answers from Communication & influence notes, cited
HEY World · Jason FriedMay 21, 2025

Cover letters? Yes!

May 21, 2025

“Whenever I write about our focus on cover letters during the hiring process, I'll inevitably receive the "cover letters are still a thing?" or "people still read cover letters?" response from a cadre of characters. Here's one from yesterday: https://x.com/amfonte/status/1924996546896036278 Yes, cover letters are a thing, and we absolutely still read them. And require them. We put significant weight on…”

Lenny’s Podcast122 min

Strategies for becoming less distracted and improving focus

Nir Eyal · Dec 29, 2023
Key learnings
  • Distraction is mostly driven by internal discomfort such as boredom, anxiety, or fatigue rather than external pings, so identify…
  • Use the 10-minute rule: when tempted to drift, set a 10-minute timer, return to the task or ride out the urge, and treat it as…
  • Replace to-do lists with a calendar: time-box traction activities (work, family, health, rest) in advance so anything outside…
Lenny’s Newsletter♥ 82

How to activate your investor network

Dec 6, 2022 · 18 min
Subscriber post — summary only

Lenny Rachitsky shares tactics from angel investor and founder Sam Corcos on getting real value from investors. The post argues founders often fail to activate their networks because they don't ask well, and covers…

Lenny’s Podcast111 min

How to close $100K+ enterprise deals, step by step

Jen Abel · Aug 23, 2026
Key learnings
  • Target only the executive decision-maker or their direct report (N minus one) using a 'pincer' approach, with the founder…
  • Lead outreach with the executive-level value, the alpha your product unlocks for their career and business unit, not just…
  • Run the intro call as an informal one-on-one conversation: no demo, no slides, no recording, and let the buyer talk first to…
Lenny’s Newsletter♥ 420

A guide to advanced B2B positioning

Mar 10, 2026 · 15 min
Subscriber post — summary only

Lenny's paid guest post by April Dunford, a positioning expert who has worked with 300+ B2B companies, covers four advanced roadblocks that derail positioning work. It argues that disagreement over competitors, product…

Product Talk · Teresa TorresFeb 19, 2025

The Impact of Working in a Product Trio

Feb 19, 2025 · 6 min

Teresa Torres argues that defining the ideal customer profile should not belong to one function but be shared across product, design, engineering, sales, marketing, customer success, and finance. Cross-functional…

SVPG · Marty CaganOct 15, 2019

Coaching – Imposter Syndrome

Oct 15, 2019 · 3 min

Marty Cagan argues that Imposter Syndrome is real and healthy when understood correctly: it is a signal that you have not prepared enough. Rather than trying to push past the fear, he uses it as motivation to study…

The Looking Glass · Julie Zhuo♥ 132

I am an idiot

Apr 21, 2026

Julie Zhuo's short essay, titled "I am an idiot," reflects on intellectual humility in an era when AI systems can seem to know more than we do. The piece is framed as personal notes rather than a formal argument, using…

Lenny’s Podcast109 min

Jeetu Patel

Jeetu Patel · Feb 26, 2026
Key learnings
  • Distinguish a megatrend from a hype cycle: don't fight real megatrends like AI, and avoid vanity work chasing hype.
  • Before investing, ask whether you have 'permission to play' and a route to mass distribution; otherwise dollars spent on product…
  • Make bold bets clear and go all in once an experiment works, rather than hedging, while aligning individual success with the…
The Looking Glass · Julie Zhuo♥ 126

The Lost Art of Crying

Nov 6, 2025

Julie Zhuo's personal essay traces how she came to see herself as an "ice queen": someone who learned to suppress emotion and present a composed, controlled surface. The piece frames emotional guardedness as a…