Lenny’s Newsletter · Free post♥ 119
Feb 9, 2021 · 11 min
“If you’re a paid subscriber, each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out at the office. Send me your questions and in return I’ll humbly offer actionable real-talk advice 🤜🤛 Q: What does it take to become a “senior” Product Manager? The PM career is unnecessarily shrouded in mystery. We all know you start as an individual contributor, and eventually, you…”
Lenny’s Newsletter♥ 41
Feb 2, 2021 · 13 min
Subscriber post — summary onlyThe post answers how to increase a product's virality, first arguing that virality should only be a primary growth engine when the product naturally suits it, versus performance marketing, content, or sales. It defines…
Lenny’s Newsletter♥ 199
Jan 26, 2021 · 18 min
Subscriber post — summary onlyApril Dunford gives a practical guide to product positioning, using a story about a mispositioned database product to show how context shapes customer assumptions. She argues positioning should be built by starting from…
Lenny’s Newsletter♥ 24
Jan 19, 2021 · 6 min
Subscriber post — summary onlyLenny Rachitsky answers a reader weighing a move from software engineering to product management after three years. He describes his own switch and lays out the daily work of PMs across shaping, shipping, and…
Lenny’s Newsletter♥ 17
Jan 12, 2021 · 4 min
Subscriber post — summary onlyLenny Rachitsky answers a reader's question about team speed by compiling a list of roughly fifteen tactics drawn from founders, his own experience, and community input. The core argument is that velocity matters…
Lenny’s Newsletter♥ 32
Jan 5, 2021 · 7 min
Subscriber post — summary onlyLenny Rachitsky answers a reader question by outlining the metrics that matter for consumer subscription businesses, split into content, software, and physical goods models. The post argues that success depends on six…
Lenny’s Newsletter · Free post♥ 115
Dec 22, 2020 · 7 min
Lenny Rachitsky shares results from a survey of nearly 1,000 responses across more than 600 companies, aiming to show how the product manager role differs across the industry. The survey covers which skills companies…
Lenny’s Newsletter♥ 17
Dec 15, 2020 · 16 min
Subscriber post — summary onlyBrian Ta, a former SEO lead at Airbnb, Strava, and AngelList, explains how to run SEO experiments on sites with thousands of programmatic pages. He argues SEO tests must be bucketed at the page level rather than the…
Lenny’s Newsletter♥ 13
Dec 11, 2020 · 20 min
Subscriber post — summary onlyA community roundup from a paid PM newsletter covering threads on sprint cadence for tiny startups, where PM and designer responsibilities overlap, and how to run PM team and leadership meetings. It also touches on…
Lenny’s Newsletter♥ 22
Dec 8, 2020 · 9 min
Subscriber post — summary onlyLenny Rachitsky argues that launches only get attention when they are genuinely remarkable, something worth talking about. He organizes ten recurring buzz-generating strategies, such as remarkable videos, value…
Lenny’s Newsletter♥ 8
Dec 4, 2020 · 18 min
Subscriber post — summary onlyA community digest from Lenny Rachitsky's paid newsletter covering a range of product and growth questions: SEO keyword prioritization and the debate over domain authority versus content, PM career ladder resources…
Lenny’s Newsletter♥ 13
Dec 1, 2020 · 7 min
Subscriber post — summary onlyThe post argues that experiments are usually the right default for product changes, but describes when to skip them. It covers the benefits and downsides of A/B testing, then three cases to ship without testing: when…
Lenny’s Newsletter · Free post♥ 97
Nov 24, 2020 · 29 min
Pete Kazanjy argues that bottom-up, self-serve B2B products should eventually layer in a direct sales motion, since waiting too long creates large opportunity costs and lets competitors capture enterprise segments. He…
Lenny’s Newsletter♥ 30
Nov 17, 2020 · 10 min
Subscriber post — summary onlyLenny Rachitsky catalogs over thirty examples of 'magical growth loops,' where new users come mainly from existing users rather than paid acquisition. He groups them into four types: supply driving demand, demand…
Lenny’s Newsletter♥ 25
Nov 10, 2020 · 7 min
Subscriber post — summary onlyLenny Rachitsky answers a reader moving from a solo startup PM role to a large company, arguing that communication, influence, and data-driven decision-making matter most in that shift. He also notes the shared core of…
Lenny’s Newsletter♥ 53
Nov 3, 2020 · 4 min
Subscriber post — summary onlyA reader asks how to manage up with a difficult manager, and the post answers with five practical tactics. The core argument is that managing up is a core skill at every level: communicate proactively, set realistic…
Lenny’s Newsletter · Free post♥ 194
Oct 27, 2020 · 18 min
Patrick Campbell, CEO of ProfitWell, argues that pricing is an ongoing strategic lever rather than a one-time number, and that early on the exact price matters far less than the value metric and the customer segments…
Lenny’s NewsletterOct 20, 2020
Oct 20, 2020 · 4 min
Subscriber post — summary onlyLenny Rachitsky answers a reader's question about which metrics early-stage bottom-up SaaS founders should track beyond MRR, which tools they use, and how they visualize results. He draws on crowdsourced input and…
Lenny’s Newsletter♥ 15
Oct 20, 2020 · 6 min
Subscriber post — summary onlyLenny Rachitsky crowdsources and researches which metrics early-stage bottom-up SaaS founders should track, before and after revenue, and which tools and dashboards teams use to visualize them. The post ranks core…
Lenny’s Newsletter♥ 10
Oct 13, 2020 · 9 min
Subscriber post — summary onlyThe post, written by a former senior PM turned PM manager, explains how the role shifts from doing product work directly to multiplying a team's output through leverage. It outlines the unexpected responsibilities of…
Lenny’s Newsletter♥ 16
Oct 6, 2020 · 8 min
Subscriber post — summary onlyA companion post to a First Round Review essay, built around an interview with Booking.com's former CMO Arthur Kosten. It lays out five lessons from Booking's early growth: letting performance marketing shape supply…
Lenny’s Newsletter · Free post♥ 137
Sep 29, 2020 · 19 min
Lenny Rachitsky asked founders of about two dozen well-known companies when they first knew they had product-market fit. Every company had a recognizable moment, but many only saw it after months or years of compounding…
Lenny’s Newsletter♥ 26
Sep 22, 2020 · 11 min
Subscriber post — summary onlyLenny answers a reader question by unpacking how Airbnb built a strong experimentation culture, using its early data science hires, north-star metric, embedded data scientists, and trustworthy tooling as the core story…
Lenny’s Newsletter♥ 8
Sep 15, 2020 · 7 min
Subscriber post — summary onlyLenny Rachitsky argues that good PMs make product teams better, and that the core PM jobs (shaping, shipping, and synchronizing) must be covered by someone regardless of hiring. He outlines three signs it's time to hire…
Lenny’s Newsletter♥ 171
Sep 8, 2020 · 13 min
Subscriber post — summary onlyLenny walks through how his Airbnb team turned a problem of rejected booking requests into an 'Instant Book' strategy that grew instant bookings from about 5% to over 80%. He breaks strategy into three steps…
Lenny’s Newsletter · Free post♥ 92
Sep 1, 2020 · 21 min
Marc McCabe, an experienced angel investor who has helped dozens of startups raise money from pre-seed to Series C, argues that fundraising is best treated as a structured, trust-building process rather than a scramble…
Lenny’s NewsletterAug 25, 2020
Aug 25, 2020 · 7 min
Subscriber post — summary onlyThis paid post explains how to measure retention using cohort analysis, including how to read cohort charts for trends and for signs of flattening that indicate product-market fit. It then previews a framework of seven…
Lenny’s Newsletter♥ 55
Aug 25, 2020 · 14 min
Subscriber post — summary onlyLenny explains how to measure retention using cohort charts, and why a curve that flattens signals product-market fit. He then lays out seven levers for improving retention, ranked by expected impact: improving the…
Lenny’s Newsletter♥ 34
Aug 18, 2020 · 9 min
Subscriber post — summary onlyLenny answers a reader's question about how to build a business 'flywheel,' a visual model of which business elements reinforce each other to accelerate growth. He explains how to brainstorm one from assets, actions…
Lenny’s Newsletter♥ 16
Aug 11, 2020 · 9 min
Subscriber post — summary onlyLenny Rachitsky shares five strategies from his own early career for people in their 20s deciding on roles, quitting jobs, and new ventures. He argues against over-optimizing for resume checkboxes, follows interests…