Every note in the archive that names win/loss analysis: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.
If I started a B2B company tomorrow, I’d do the product marketing myself for a while. I’d start by listening to how buyers describe us. What do they think we’re similar to? Why wouldn’t they switch? What keeps showing up in lost deals? Those answers would change how I explain
AI can tell you why you lost a deal even when it has no idea. I asked Claude why Linear is losing deals to Jira. All it had was public web research. There were no buyer interviews, call notes, or deal records behind the answer. Claude still gave me reasons. With the win/loss