By Hiten Shah · medium.com · @hnshah on X · LinkedIn
If I started a B2B company tomorrow, I’d do the product marketing myself for a while.
I’d start by listening to how buyers describe us.
What do they think we’re similar to? Why wouldn’t they switch? What keeps showing up in lost deals?
Those answers would change how I explainHiten Shah on X · Oct 8, 2026
Hiten Shah argues that founders should personally do product marketing early by listening to how buyers describe the product, why they wouldn't switch, and why deals are lost.
01Frameworks mentioned
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