Working notes from product people

Ask the people who’ve done it.

A free, searchable library of 1,799 of the best product-management essays, podcast episodes and posts, from Lenny Rachitsky, Marty Cagan, Teresa Torres and seven others, that answers your questions with citations.

For PMs, founders and anyone building products

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01 — Topics · the card catalogueBrowse by topic

Postfree essay or newsletter postPaidsubscriber post, summary onlyPodcastepisode with key learningsXpost on XHover a tag for the publication

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Open drawer · 04

Pricing & monetization

77 notes · 23 people · 2005–2026
Product Talk · Teresa TorresMay 3, 2023

Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

May 3, 2023 · 6 min

“I recently read Monetizing Innovation by Madhavan Ramanujam and Georg Tacke. Overall, I can recommend this book, but with one major caveat. In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. This I agree with. However,”

Lenny’s Newsletter · Free post♥ 194

Pricing your SaaS product

Oct 27, 2020 · 18 min

Patrick Campbell, CEO of ProfitWell, argues that pricing is an ongoing strategic lever rather than a one-time number, and that early on the exact price matters far less than the value metric and the customer segments…

Lenny’s Podcast130 min

Pricing your AI product: Lessons from 400+ companies and 50 unicorns

Madhavan Ramanujam · Jul 27, 2025
Key learnings
  • Start willingness-to-pay conversations early, before building, because pricing is a measure of value and you can't avoid the…
  • Frame pricing questions relatively, benchmarking against a known product like Salesforce, since people give more meaningful…
  • Use acceptable, expensive, and prohibitively expensive price probes to find psychological thresholds, which often show steep…
Lenny’s Podcast72 min

How to price your product

Naomi Ionita · Jan 12, 2023
Key learnings
  • Don't set pricing once and forget it; treat it like the roadmap and revisit monetization every 6 to 12 months, especially when…
  • Start monetizing earlier than feels comfortable, since delaying cheapens the product, removes pricing feedback loops, and creates…
  • Match price to value by choosing a value metric tied to how users get value, so revenue grows naturally as usage increases.

02 — FrameworksModels, annotated.

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03 — PeopleWho wrote the notes.

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04 — QuestionsAnswered from the notes.

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Where notes come from

NewsletterLenny’s Newsletter110 free posts, with a longer excerpt.
Subscriber postsSummary only233 paid posts: our summary, at most two short quotes, and a link.
PodcastLenny’s Podcast323 episodes, each with 5–8 key learnings and timestamps.
EssaysSVPG · The Beautiful Mess499 essays from Marty Cagan and John Cutler.
Substack & blogsShreyas · Julie · Jason · Hiten577 essays and posts from independent writers.
XPosts on product66 posts, filtered for product relevance.