Marty Cagan uses the question of whether a product manager is the 'CEO of the product' as a revealing interview prompt. He finds candidates typically fall into three groups: those drawn to the power and influence, those…
“This post is part of the So You Want To Be a Product Manager series. I have a few more interviews lined up for what's turned into an ad hoc series on how to find a product manager job. After that, I'll shift focus back to writing about”
Marty Cagan announces that the next SVPG book, TRANSFORMED, is in progress with Lea, Jon, Christian and Chris as co-authors, targeting early 2024. The book addresses the many established companies that struggle to shift…
Teresa Torres answers a reader's question about how often product teams should ship customer value, concluding that weekly or biweekly delivery is an ideal benchmark rather than an immediate requirement. She explains…
This post, the second part of a marketplace growth series, examines which growth levers the largest marketplaces rely on once they move past early experimentation. Drawing on interviews with leaders from roughly…
Teresa Torres argues that product teams often fall for confirmation bias: people notice evidence that supports their ideas and overlook disconfirming signals, even when given the same data. Her example shows how…
Marty Cagan argues that product management should not sit inside marketing or engineering, the two most common homes for it. Marketing tends to confuse listening to customers with product discovery and merges product…
This article profiles Sling TV, the streaming service that positioned itself as an early OTT provider, and argues that continuous reinvention and speed are central to its growth. Its SVP of Strategy and Technology…
Marty Cagan describes a growing trend where product teams move from batch-style phases to continuous practices in both delivery and discovery. He traces how continuous integration, testing, and deployment have spread…
Lenny Rachitsky explains how marketplace and platform builders should choose a take rate, the fee charged on each transaction. He introduces a simple formula combining convenience and demand minus competition, walks…
Teresa Torres argues that a company's staffing choices reveal its real values. Most companies say they prioritize customer love and data-driven decisions, yet employ far fewer product managers, designers, researchers…
Jason Fried argues that marketing is less about slogans or campaigns and more about the transfer of whatever a team actually feels about its work. At its best, genuine enthusiasm and care spread outward and become the…
Teresa Torres argues that the outrage over Facebook's social contagion experiment is inconsistent with how news outlets and internet companies already operate. She notes that editors and headline writers routinely…
The post argues that 'AI agent' covers very different systems, so teams should first categorize each idea by architecture before prioritizing. It proposes three categories (deterministic automation, reasoning and acting…
This podcast episode, hosted by Teresa Torres with guest Petra Wille, examines whether product discovery differs fundamentally between B2B and B2C products. The hosts argue the core principles are largely consistent…
In this end-of-year episode, product veterans Teresa Torres and Petra Wille compare their personal reflection rituals, built over years of product work and self-experimentation. Both have moved away from rigid annual…
Marty Cagan argues that the concept of a "requirement" is misleading in product work. What stakeholders and customers present as requirements are often untested assumptions or guesses about an underlying problem, while…
This episode of Just Now Possible features Rhea's Factory's co-founders discussing enzymatic plastic recycling, a biological approach that breaks plastic polymers back into their original monomers rather than merely…
Teresa Torres reviews 2022, when her business shifted to being course-first and reached far more people than one-on-one coaching ever could. She describes the grind of the pandemic years, including launching several…
Lenny Rachitsky lays out a three-part approach to preparing for product manager interviews: research the product, company and interview process; practice with real people through mock interviews and coaching; and study…
Teresa Torres describes how a weekend of family play turned her from a mobile-game holdout into a heavy user of Words with Friends, Draw Something, and Scramble. She uses a 2012 Journal of Product Innovation Management…
Lenny answers a reader's question about keeping support for a long-term 'big bet' project at a large company. His core argument is that steady, visible wins (the 80/20 split of incremental work and high-risk work) earn…
This page is a curated index from SVPG, Marty Cagan's product consultancy, collecting its writing and videos on how generative AI affects product teams. Rather than a single argument, it groups prior pieces by theme…
Lenny Rachitsky and Palle Broe analyze how 44 application-layer tech incumbents monetize AI features, comparing direct and indirect strategies. They argue direct monetization (add-ons, standalone products, or plan…