Drawer 09 · 291 notes · 89 people · 2005–2026

Startups & founders

Product-market fit, fundraising, early-stage building, and founder lessons

Q:
Answers from Startups & founders notes, cited
Lenny’s Newsletter · Free post♥ 53

Li Jin launches Atelier Ventures, her debut fund to invest in the passion economy

Feb 16, 2021 · 13 min

“In 2019, while still working at a16z, Li Jin wrote a provocative essay titled “The Passion Economy and the Future of Work.” In it, she defined and highlighted an emerging trend she called the “passion economy” wherein people “build audiences at scale and turn their passions into livelihoods.” Her claim was that new digital platforms and marketplaces will have a profound impact in enabling people to connect to consumers and monetize…”

Lenny’s Newsletter♥ 93

How to win in consumer subscription

May 17, 2022 · 20 min
Subscriber post — summary only

Lenny draws on interviews with founders and product leaders at Noom, Duolingo, Grammarly, Calm, Spotify, Future, Flo and others to explain what helps consumer subscription apps last. The core argument is that winners…

SVPG · Marty CaganJul 20, 2009

Lessons From Incubators

Jul 20, 2009 · 3 min

Marty Cagan examines what business incubators, from independent startup accelerators to corporate labs like HP Labs and Yahoo's Brickhouse, teach about turning product ideas into successful companies or products. He…

Product Talk · Teresa TorresDec 6, 2011

Great Product Books: Where To Get Started

Dec 6, 2011 · 3 min

Teresa Torres argues that great product management means thinking from the whole business's perspective: a product must not only please customers but also earn money from them, which is the hardest part. She recommends…

Lenny’s Newsletter♥ 195

Hiring your early team

Oct 3, 2023 · 33 min
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Part six of Lenny Rachitsky's B2B startup series covers hiring an early team, organized around four questions: who to hire first, where to find people, how to persuade them to join, and when to bring on a salesperson…

Product Talk · Teresa TorresAug 26, 2013

Is Your Idea a Viable Business?

Aug 26, 2013 · 3 min

Teresa Torres argues that most product ideas are born from fleeting thoughts, but only some should become businesses. She offers a set of questions to test an idea's viability before investing heavily. Her approach…

The Looking Glass · Julie Zhuo♥ 66

The Making of a Founder

Aug 21, 2025
Subscriber post — summary only

Julie Zhuo's paid essay reflects on the path into founding a company, framing it as a hero's journey shaped by conviction. Based on the excerpt provided, the piece looks back on the starting point and suggests founders…

Product Talk · Teresa TorresDec 11, 2013

Wow, When Something Resonates ...

Dec 11, 2013

Teresa Torres shares a short, personal reflection prompted by a quote from Brett Martin about his decision to step away from his startup Sonar. Her core point is that founders sometimes must concede a battle to win the…

SVPG · Marty CaganJun 30, 2026

Great Products, Bad Companies

Jun 30, 2026 · 4 min

Marty Cagan argues that great products are necessary but not sufficient for a great company, because a company known for strong products attracts predatory investors and executives who strip value for quick financial…

Lenny’s Newsletter♥ 82

How to activate your investor network

Dec 6, 2022 · 18 min
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Lenny Rachitsky shares tactics from angel investor and founder Sam Corcos on getting real value from investors. The post argues founders often fail to activate their networks because they don't ask well, and covers…

Lenny’s Newsletter♥ 27

Why marketplaces fail

Apr 13, 2021 · 16 min
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Lenny Rachitsky explains why marketplaces fail, drawing on dozens of failed examples. He argues the core causes mirror any startup: lacking product-market fit on demand or supply, poor liquidity, weak unit economics…

SVPG · Marty CaganJun 1, 2010

New Voices in Product

Jun 1, 2010 · 3 min

Marty Cagan introduces four thought leaders whose blogs he finds valuable for product people, many of whom were relatively new voices in 2010. He profiles Ben Horowitz, Eric Ries, Steve Blank, and Fred Wilson…