Drawer 03 · 215 notes · 73 people · 2005–2026

Growth & retention

Acquisition loops, activation, onboarding, retention, and PLG

Q:
Answers from Growth & retention notes, cited
HEY World · Jason FriedAug 27, 2026

$5300 in $100s: The verdict

Aug 27, 2026

“Yesterday I wrote about a free event we were throwing which cost $100 to attend, but the full $100 was refunded at the door if you showed up. I said I'd share the results. Ok, so the event was this morning. It went incredibly well. Here are those results: 55 people paid $100 to attend. 50 of those people showed…”

Lenny’s Newsletter♥ 34

Freemium vs. trial

Mar 8, 2022 · 9 min
Subscriber post — summary only

Lenny explains when a product should be free and how to choose between freemium and a free trial, based on an analysis of about 50 SaaS pricing models. He frames free as an acquisition strategy, either disrupting a…

Lenny’s Podcast82 min

The happiness and pain of product management

Noam Lovinsky · Mar 17, 2024
Key learnings
  • Advocate for what is best for the business even when it means shutting down your own project; in healthy organizations, that…
  • Don't hesitate to ask for a different reporting structure if it will make you more productive; Noam layered himself under a peer…
  • Set guiding principles for trade-offs, such as serving customers first, then supply, then the company, to resolve thorny…
Lenny’s Podcast80 min

Monetizing passions, scaling marketplaces, and stories from a creator economy vet

Camille Hearst · Aug 20, 2023
Key learnings
  • Creators often undervalue their work and avoid charging fans, but a fair value exchange is needed for creators to make a…
  • Subscription revenue creates a 'hamster wheel' where creators feel locked into constant output, so platforms should consider…
  • Early creators benefit from consistent, predictable publishing of quality work over time, which Camille has seen as a top success…
Lenny’s Newsletter · Free post♥ 333

1,000,000

Mar 4, 2025 · 14 min

Lenny Rachitsky marks his newsletter reaching one million subscribers by answering a mailbag of reader questions instead of making big announcements. He describes a small freelance team handling editing, podcast…

Lenny’s Newsletter · Free post♥ 109

Choosing Your North Star Metric

Jun 16, 2021

This is a short announcement newsletter pointing readers to a guest post Lenny Rachitsky wrote for a16z's Future site on choosing a North Star Metric. The guide draws on a survey of current and former employees at more…

Lenny’s Newsletter♥ 86

What is a good payback period?

Dec 14, 2021 · 12 min
Subscriber post — summary only

Lenny Rachitsky polls sixteen growth experts on what counts as a good customer payback period across B2C, SMB and enterprise businesses. The post explains how to calculate payback on a gross-profit basis, why it matters…

Lenny’s Newsletter♥ 187

New data on the product job market

Jul 23, 2024 · 8 min
Subscriber post — summary only

Lenny Rachitsky shares near-real-time U.S. job-market data on product and product-adjacent roles, gathered via a third-party data firm. The post argues that growth roles are expanding fastest, PM hiring has plateaued…

Lenny’s Newsletter♥ 82

How to activate your investor network

Dec 6, 2022 · 18 min
Subscriber post — summary only

Lenny Rachitsky shares tactics from angel investor and founder Sam Corcos on getting real value from investors. The post argues founders often fail to activate their networks because they don't ask well, and covers…

@lissijean · Melissa Perri on X♥ 8
Most teams make the mistake of waiting for data to magically appear before building their AI product. They get stuck in the classic chicken-and-egg problem: you need data to build good AI, but you need users to generate that data. So they wait. And wait. And wait some more. /1
producthabits.com · Hiten ShahNov 12, 2018

Is Snapchat Going to Die?

Nov 12, 2018 · 29 min

This essay traces Snapchat's rise from a 2011 Stanford side project to a major social platform, and its subsequent stall after going public. The author argues Snapchat's early success came from turning a familiar…