Drawer 03 · 215 notes · 73 people · 2005–2026

Growth & retention

Acquisition loops, activation, onboarding, retention, and PLG

Q:
Answers from Growth & retention notes, cited
Lenny’s Newsletter · Free post♥ 45

Maintaining Quality 🏅 Phase 2 of Kickstarting and Scaling a Marketplace Business

Dec 17, 2019 · 13 min

““French fries and buffalo wings are the most difficult problem in the restaurant delivery industry today. We are obsessed with challenging ourselves to consistently deliver them hot and crispy.” — Micah Moreau (VP Growth, DoorDash) Welcome to the second-to-last 😳 post of my eight-part limited series on kickstarting and scaling a marketplace business. In this post, I’ll share the top ten strategies that today’s biggest marketplace…”

Lenny’s Newsletter♥ 22

Generating buzz

Dec 8, 2020 · 9 min
Subscriber post — summary only

Lenny Rachitsky argues that launches only get attention when they are genuinely remarkable, something worth talking about. He organizes ten recurring buzz-generating strategies, such as remarkable videos, value…

HEY World · Jason FriedAug 27, 2026

$5300 in $100s: The verdict

Aug 27, 2026

Jason Fried reports the results of an experiment where a free event charged a refundable $100 admission, returned at the door to attendees who showed up. Of 55 paid signups, 50 attended, a 90% show rate, compared with…

Lenny’s Newsletter♥ 34

Freemium vs. trial

Mar 8, 2022 · 9 min
Subscriber post — summary only

Lenny explains when a product should be free and how to choose between freemium and a free trial, based on an analysis of about 50 SaaS pricing models. He frames free as an acquisition strategy, either disrupting a…

Lenny’s Newsletter · Free post♥ 333

1,000,000

Mar 4, 2025 · 14 min

Lenny Rachitsky marks his newsletter reaching one million subscribers by answering a mailbag of reader questions instead of making big announcements. He describes a small freelance team handling editing, podcast…

Lenny’s Newsletter · Free post♥ 109

Choosing Your North Star Metric

Jun 16, 2021

This is a short announcement newsletter pointing readers to a guest post Lenny Rachitsky wrote for a16z's Future site on choosing a North Star Metric. The guide draws on a survey of current and former employees at more…

Lenny’s Newsletter♥ 86

What is a good payback period?

Dec 14, 2021 · 12 min
Subscriber post — summary only

Lenny Rachitsky polls sixteen growth experts on what counts as a good customer payback period across B2C, SMB and enterprise businesses. The post explains how to calculate payback on a gross-profit basis, why it matters…

Lenny’s Newsletter♥ 187

New data on the product job market

Jul 23, 2024 · 8 min
Subscriber post — summary only

Lenny Rachitsky shares near-real-time U.S. job-market data on product and product-adjacent roles, gathered via a third-party data firm. The post argues that growth roles are expanding fastest, PM hiring has plateaued…