Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
Product Talk · Teresa TorresOct 15, 2013

Don't Make Snap Product Decisions

Oct 15, 2013

“This post is part of a series about making better product decisions. Do you ever find yourself making snap decisions? An engineer asks you for more detail on how a feature should work. You hadn't considered that specific use case before. So you come up with a solution off”

Lenny’s Podcast67 min

Teresa Torres on how to interview customers, automating continuous discovery, the opportunity solution tree framework, making the case for user research, common interviewing mistakes, and much more

Teresa Torres · Jun 30, 2022
Key learnings
  • Use the opportunity solution tree: put a measurable outcome at the root, map opportunities as customer needs and pain points…
  • Keep opportunities framed in the problem space rather than as disguised solutions; Torres notes most people mistakenly write…
  • Collect rich, behavior-based stories in interviews by asking about the last specific instance (e.g., 'tell me about the last…
Lenny’s Newsletter · Free post♥ 172

How to measure cohort retention

Aug 30, 2022 · 18 min

Olga Berezovsky, guest-writing for Lenny Rachitsky, argues that cohort retention is widely misunderstood and costly to get wrong, and offers a practical guide to measuring it. She recommends defining "active" by the…

SVPG · Marty CaganMar 17, 2008

The Architect Role

Mar 17, 2008 · 6 min

Marty Cagan argues that a product manager's core job is discovering products that are valuable, usable and feasible, and that engineering must be involved early to achieve feasibility. Waiting until engineering sees a…

SVPG · Marty CaganOct 28, 2021

Process People

Oct 28, 2021 · 5 min

Marty Cagan argues that product organizations contain three kinds of contributors rather than two: makers (designers, engineers, researchers), managers, and a growing group he calls process people. Process roles like…

Lenny’s Newsletter♥ 328

How I built LennyRPG

Mar 17, 2026 · 23 min
Subscriber post — summary only

Designer Ben Shih describes building LennyRPG, a Pokémon-style pixel game where players meet and quiz Lenny's Podcast guests using transcripts from 300+ episodes. The post walks through his AI-assisted workflow…

SVPG · Marty CaganSep 14, 2006

Product Management vs. Product Design

Sep 14, 2006 · 5 min

Cagan argues that many product teams neglect design, leaving products with weak user experiences because the design roles that shape usability and emotional appeal are missing. He lays out four design roles that work…

SVPG · Marty CaganSep 24, 2014

The Internal Agency Model

Sep 24, 2014 · 3 min

Marty Cagan argues that UX designers often work in isolation, going off for days or weeks to produce a polished 'grand reveal,' a pattern he calls the 'internal agency model.' This breaks down because requirements and…

SVPG · Marty CaganApr 16, 2024

AI Product Management

Apr 16, 2024 · 9 min

Marty Cagan and Marily Nika argue that AI product management means building AI-powered experience products, not AI infrastructure, and that most PMs will soon need these skills just as mobile PM became essential. They…