Marty Cagan argues that prototyping is not one thing: teams often narrow the term to whichever prototype type they first encountered, and then misuse it. He lays out four main flavors: feasibility prototypes that answer…
Marty Cagan responds to a critique of the Spotify model of scaled Agile by arguing that the critic overlooks Spotify's business outcomes and Fitbit's decline after adopting the process the critic favored. He contends…
“I’m so, so excited to share a guest post by Michelle Rial, my wife! Her first children’s book, Charts for Babies, comes out TODAY, and we thought: what better way to celebrate than collaborating on a post? Below, you get a glimpse into her brilliant mind. This visual guide is both inspiring and useful, and is for anyone trying to create something. Read it right now or bookmark it for the next time you get stuck. Are you feeling what…”
Teresa Torres profiles how Edwin Yuen, a product designer at The Times London, uses Vistaly to build opportunity solution trees for his puzzle-focused squad. The piece presents a practical, tool-specific walkthrough of…
Marty Cagan introduces the discovery sprint, a one-week time-boxed effort to tackle a substantial problem or risk in a product's definition and validate a potential solution with real users. He explains that the…
Marty Cagan argues that any recognized product risk taxonomy beats having none, since teams that skip risk assessment often fail, especially with MVPs. He compares three common frameworks: the original…
Marty Cagan argues that product teams should stop framing their work as gathering and documenting requirements, since most so-called requirements are really constraints. He proposes defining products along two…
Teresa Torres argues that when a whole company is invited to generate product ideas, every idea deserves thoughtful feedback, since that feedback is what keeps people contributing. She walks through common idea types…
Teresa Torres synthesizes conversations with nine product teams building AI features in production, highlighting recurring patterns across their work. She argues that small cross-functional teams, domain expertise, and…
Teresa Torres announces the launch of her book Continuous Discovery Habits, presenting it as a guide for product trios to run a structured, sustainable discovery practice. She frames it as the distillation of eight…
Marty Cagan argues that great products are not accidents but follow from a set of consistent principles. He lists ten truths, centered on the primacy of user experience design, the need to test ideas with real users…
Teresa Torres and community members explore how organizations moving from functional or platform teams (back-end, web, mobile) to cross-functional, value-driven product teams can make the transition. Functional…
Marty Cagan, author of product management writing, sets out the personal beliefs that underpin his work and teaching: faith in technology, leadership, honesty, people, giving back, and continuous improvement. He argues…
Teresa Torres explores how the opportunity solution tree, a continuous discovery tool, can be applied beyond digital products to personal and organizational challenges. Through three examples, she shows how the tree…
🎙️Trash Can Tracking What if the ideas you throw away tell you more about the health of your product process than the ones you ship? In this episode of All Things Product, Petra Wille introduces trash can tracking — a deceptively simple technique for making discovery work visible. By adding trash…
Marty Cagan argues that many companies undertaking a transformation to the product model make the ironic mistake of managing that transformation as a conventional big project, with program managers, Gantt-style plans…
Teresa Torres argues that many teams run A/B tests without first knowing what they are trying to learn, which produces wasted effort and unclear results. Before testing, a team should define a specific hypothesis and…
The post argues that experiments are usually the right default for product changes, but describes when to skip them. It covers the benefits and downsides of A/B testing, then three cases to ship without testing: when…
Marty Cagan uses the social contract that Stanford's d.school Launchpad course requires of its students as a lens on what strong product leaders must commit to. The contract centers on not complaining about workload…
Teresa Torres and members of the Continuous Discovery Habits community share the personal knowledge management (PKM) tools and habits they use to capture, organize, and reuse what they learn about products, customers…
This essay, the third in a series on meaningful transformation, argues that companies must change how they choose which problems to solve, not just how they build or solve them. It moves beyond feature roadmaps toward…
Marty Cagan argues that as startups grow and split into functional groups, walls form between product, technology, marketing and design, with product-technology being the most damaging. Teams loyal to their function…