Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
SVPG · Marty CaganJun 17, 2010

The Rapid Response Team

Jun 17, 2010 · 4 min

Marty Cagan describes a common failure mode: once a product has customers, the same development team is pulled between urgent fixes and new product work, so both slow to a crawl and everyone becomes frustrated…

SVPG · Marty CaganJul 21, 2013

The Need For Speed

Jul 21, 2013 · 5 min

Marty Cagan argues that product teams need to move fast, and that many teams still hold a Waterfall-era belief that speed trades off against quality and innovation. He contends that speed is valuable for reasons beyond…

SVPG · Marty CaganFeb 17, 2018

Waterfall Deconstructed

Feb 17, 2018 · 3 min

Marty Cagan argues that many teams claiming to be Agile or Lean still operate with a Waterfall mindset, merely adopting the rituals and buzzwords. He identifies three telltale signs: risks deferred to the end…

SVPG · Marty CaganJun 25, 2013

Developing Strong Product Teams

Jun 25, 2013 · 3 min

Marty Cagan and Jeff Patton argue that product teams should be judged by the outcomes they generate rather than the output they ship. The article offers a practical checklist of questions to diagnose how strong a…

SVPG · Marty CaganDec 29, 2013

Epic Waste

Dec 29, 2013

Marty Cagan argues that the largest source of technology waste is not government projects or startups but large non-tech companies such as banks, insurers, airlines and retailers. These firms, often run by CIOs or CFOs…

SVPG · Marty CaganSep 28, 2006

Meeting Hell

Sep 28, 2006 · 5 min

Marty Cagan argues that many product managers, especially in larger companies, get trapped in 'meeting hell': they work constantly yet fail to make progress on the things that matter most. He notes the causes include…

SVPG · Marty CaganMar 4, 2020

Team Objectives – Management

Mar 4, 2020

Marty Cagan argues that setting team objectives for a quarter is not enough; product teams must actively track and manage progress throughout the period. He explains that ongoing 'keep the lights on' work can crowd out…

SVPG · Marty CaganMar 29, 2007

Engineering Wants to Rewrite!

Mar 29, 2007 · 4 min

Marty Cagan argues that when engineering demands a halt to features for a full rewrite, the root cause is usually product management, which has pushed teams to ship features while neglecting infrastructure until the…

Product Talk · Teresa TorresApr 3, 2014

Drop Feature-Based Product Roadmaps

Apr 3, 2014 · 5 min

Teresa Torres argues that annual feature-based product roadmaps create false certainty, since release dates routinely slip and features get reshuffled. Product leaders still owe their teams a map, but it should show…

SVPG · Marty CaganMay 14, 2006

Framing Product Decisions

May 14, 2006 · 4 min

Cagan argues that product decisions often stall because teams debate options without agreeing on the underlying problem, target user, goals, and priorities. Product decisions are especially contentious since everyone…

SVPG · Marty CaganSep 17, 2012

Dual-Track Agile

Sep 17, 2012

Marty Cagan argues that Agile product teams often suffer from poorly defined backlog items, slow velocity, rework, and unvalidated ideas. He proposes Dual-Track Agile, which runs a Discovery track to quickly validate…

SVPG · Marty CaganFeb 9, 2007

The Product Council

Feb 9, 2007 · 4 min

Cagan argues that product decisions in most companies stall because the right people are never in the same room, and proposes a Product Council: a small cross-functional group of senior managers whose sole job is to…

SVPG · Marty CaganMar 4, 2020

Team Objectives – Summary

Mar 4, 2020 · 3 min

Marty Cagan argues that team objectives are the mechanism for assigning work to empowered product teams in a way that still executes the company's product strategy. Product leadership chooses which problems matter and…

SVPG · Marty CaganJun 13, 2009

Frustrations of Product Portfolio Planning

Jun 13, 2009 · 3 min

Marty Cagan argues that the typical product portfolio planning process used by companies past the startup stage is deeply frustrating, and that few organizations are satisfied with how they choose projects and allocate…

Product Talk · Teresa TorresApr 7, 2014

The Challenges of Releasing Early and Often

Apr 7, 2014 · 5 min

Teresa Torres recounts a poorly timed home-page redesign that disrupted a live sales demo, and uses it to examine the tension between continuous deployment and the disruption frequent product change causes. She argues…

SVPG · Marty CaganOct 5, 2009

Feed The Beast

Oct 5, 2009 · 3 min

Marty Cagan describes the "feed the beast" problem, where product teams feed a hungry development organization with specs just to keep engineers busy, regardless of whether the products are worth building. He argues…

Product Talk · Teresa TorresSep 11, 2012

User Stories Aren't As Simple As They Seem

Sep 11, 2012 · 9 min

Teresa Torres extends her earlier post on user stories by walking through the INVEST criteria (Independent, Negotiable, Valuable, Estimatable, Small, Testable) with concrete examples. She argues that stories should be…