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By Lenny Rachitsky · lennysnewsletter.com · @lennysan on X · YouTube · LinkedIn
Lenny Rachitsky lays out a framework for setting team and company goals, placing goals between strategy and roadmap as the way to measure whether strategy is working. He covers the traits of a good goal, how to pick a metric through a growth model and bottleneck, how to set an ambitious but reachable threshold, and how to operationalize goals once set.
Subscriber post — summary only01Key takeaways
- Goals sit between strategy and roadmap; they show whether the strategy is actually being executed.
- Make sure the whole team shares one picture of success, since people often imagine different goals.
- A good goal is simple, concrete, worthwhile, stable, and gives quick feedback.
- Find the growth model's biggest bottleneck, then choose a concrete metric that tracks it.
- Set thresholds using both top-down needs and bottom-up capacity, aiming for uncomfortable but not impossible.
“A product leader's job is to unwrap the burrito and make sure everyone is seeing the same thing.”Lenny Rachitsky · Lenny’s Newsletter
“goals should feel "uncomfortable, but not impossible.”Brian Chesky · Lenny’s Newsletter
02Frameworks mentioned
Summary and takeaways written by PM Atlas; quotes are short excerpts. © the original author.