Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
Lenny’s Newsletter♥ 22

Saying no

Sep 28, 2021 · 13 min
Subscriber post — summary only

Lenny Rachitsky offers a three-step process for a product person to say no to a manager while keeping their trust: listen and ask questions, form an independent point of view, then respond constructively using one of…

SVPG · Marty CaganSep 11, 2025

The Purpose of Prototypes

Sep 11, 2025 · 6 min

Cagan argues that the main purpose of prototyping is to discover a successful solution, not to ship a product. Recent gen-AI prototyping tools have sharply cut the cost of live-data prototypes, changing the economics…

Product Talk · Teresa TorresJan 13, 2014

What a Clear Product Vision Looks Like

Jan 13, 2014 · 9 min

Teresa Torres walks through a worked example of a clear product vision using her side project GratiGrams, a service for sharing specific appreciation with others. She shows how a vision statement, mission, core values…

SVPG · Marty CaganFeb 20, 2011

Product Discovery With Live-Data Prototypes

Feb 20, 2011 · 5 min

Cagan argues that the core goal of product discovery is finding the smallest valuable, usable, feasible product as fast as possible by failing fast. He describes two techniques: disposable user prototypes tested with…

Product Talk · Teresa TorresJun 24, 2015

The Dos and Don'ts of Hypothesis Testing

Jun 24, 2015

Teresa Torres argues that many product managers run experiments poorly: they struggle to choose what to test, decide how long to run tests, lack scientific training, find tools hard to use, and overgeneralize results…

SVPG · Marty CaganSep 4, 2020

Discovery – Problem vs. Solution

Sep 4, 2020 · 4 min

Marty Cagan argues that the common split between a 'problem space' (owned by product) and a 'solution space' (owned by engineering) is overly simplistic and kills innovation. Validating that a customer problem is real…

HEY World · Jason FriedMay 8, 2025

Why new when?

May 8, 2025

Jason Fried, co-founder of Basecamp, answers a common question: why build something brand new instead of adding it to an existing product? He argues that a fresh start gives teams the freedom to explore new technology…

Lenny’s Newsletter♥ 458

Not all AI agents are created equal

Apr 14, 2026 · 15 min
Subscriber post — summary only

The post argues that 'AI agent' covers very different systems, so teams should first categorize each idea by architecture before prioritizing. It proposes three categories (deterministic automation, reasoning and acting…

SVPG · Marty CaganJun 26, 2012

Lead Engineer as Product Owner

Jun 26, 2012 · 3 min

Marty Cagan argues that companies often confuse product roles, and that one person can legitimately cover more than one role. He focuses on a combination he increasingly recommends: a strong engineering lead or CTO who…

SVPG · Marty CaganJul 15, 2016

Vision vs. Strategy

Jul 15, 2016 · 4 min

Marty Cagan argues that product teams can only be empowered and make good autonomous decisions when they understand the broader context, which starts with a compelling product vision and a clear product strategy. The…

Product Talk · Teresa TorresMar 25, 2015

Your Title Doesn't Matter

Mar 25, 2015 · 3 min

Teresa Torres argues that job titles and disciplinary boundaries matter for advancing each craft, since naming skills lets people debate, invest in, and share them. However, she warns that the same labels become harmful…

SVPG · Marty CaganJan 9, 2020

Coaching – Strategic Context

Jan 9, 2020 · 5 min

Marty Cagan argues that empowered product teams can only make good decisions if they understand the broader business context they operate in. He outlines six layers of strategic context that leaders should share and…

HEY World · Jason FriedMar 25, 2025

Go do business

Mar 25, 2025

Jason Fried argues that business cannot be learned from books, posts, or threads, because it is a practical skill built through doing. He compares it to music and sports, where reading about a craft never substitutes…