“Can a single course change your career trajectory? For Mike Donovan, Senior Vice President of Product at Sauce Labs, the answer to that question is a resounding yes. Mike—along with several dozen of his coworkers—enrolled in our Product Discovery Fundamentals course. Through the course, Mike developed his listening”
Teresa Torres argues that effective product teams should pair two discovery activities every week: continuous customer interviewing to find opportunities, and assumption testing to evaluate solutions. Visualizing this…
Teresa Torres, drawing on her experience screening and interviewing product managers, outlines the most common mistakes candidates make. She argues that product management is not about personal opinion alone, that…
Teresa Torres and Hope Gurion, both discovery coaches, argue that there is no single correct way to do product discovery, because every company, team, and customer base differs. Instead of prescribing one method, they…
This Tools of the Trade installment profiles Steve Cheshire, a PM at Pendo, to show how one team runs continuous discovery with a practical tech stack. The core argument is that there is no single correct toolset; the…
Teresa Torres argues that product teams should bring justice, equity, diversity, and inclusion (JEDI) principles into continuous discovery, since products often encode existing social biases (e.g., pulse oximeters…
A data-driven deep dive into Y Combinator's roughly 4,900 companies, examining survival, exits, unicorn rates, funding, geography, and founder traits. The core argument is that YC's edge lies in picking strong founders…
The article argues that the old advice to ignore competitors no longer holds, since new SaaS competitors appear constantly and may encroach from adjacent markets. Competitor research, done properly, is a way to learn…
Teresa Torres argues that product teams should talk to customers every day, even though famous quotes from Henry Ford and Steve Jobs seem to dismiss customer research. The key distinction is that customers can't…
Jason Fried reports the results of an experiment where a free event charged a refundable $100 admission, returned at the door to attendees who showed up. Of 55 paid signups, 50 attended, a 90% show rate, compared with…
A companion post to a First Round Review essay, built around an interview with Booking.com's former CMO Arthur Kosten. It lays out five lessons from Booking's early growth: letting performance marketing shape supply…
This episode of Just Now Possible features Mowie's CEO Chris O'Connor and co-founder Jessica Valenzuela discussing how their AI marketing platform for small and medium businesses grew out of a hands-on concierge…
This podcast episode follows Vistaly, an opportunity solution tree (OST) software company, as it rebuilt its product around AI-generated interview snapshots and an agentic workflow that drafts and updates trees from…
Marty Cagan argues that prototyping is not one thing: teams often narrow the term to whichever prototype type they first encountered, and then misuse it. He lays out four main flavors: feasibility prototypes that answer…
Many established companies that began as retailers, airlines, or financial firms now sell directly to customers online, yet they often manage that customer-facing software the way they manage internal IT systems. The…
Chris Jones of SVPG argues that many teams believe they practice product discovery but actually misuse it, falling into recurring anti-patterns. These include using discovery to confirm pre-chosen solutions, treating…
Teresa Torres proposes a draft list of seven foundational traits that underlie strong product management, arguing that developing these core abilities would fuel progress across the many specific skills PMs need. She…
Teresa Torres describes how her course business was drowning in manual admin work across several tools, and how a mistake-prone admin process led her to automate using APIs. She explains her approach: pick a single…
This issue of Lenny Rachitsky's newsletter answers three reader questions. The first addresses impostor syndrome in product management, with a guest contribution from executive coach Kate Hosie reframing it through…
Teresa Torres, a discovery coach, shares a case study of a SEEK product team that moved from ad hoc, as-needed discovery to a structured, continuous discovery practice. Before coaching, the team interviewed customers…
Teresa Torres argues that continuous customer interviews generate far more learning than teams can hold in their heads, and proposes the interview snapshot as a one-page artifact that captures a single conversation…
Teresa Torres addresses a common confusion: how OKRs relate to outcomes. She explains that an OKR pairs an inspiring objective with measurable key results, while an outcome is the change that results from actions…
Teresa Torres introduces Hope Gurion's approach to representing customer segments on an opportunity solution tree, noting that structuring the opportunity space is hard when customers are diverse, especially in B2B…