Drawer 14 · 397 notes · 75 people · 2005–2026

Communication & influence

Writing, storytelling, stakeholder management, and influence

Q:
Answers from Communication & influence notes, cited
producthabits.com · Hiten ShahNov 21, 2018

Net Promoter Score, The Ecstasy of Business Metrics?

Nov 21, 2018 · 7 min

“Net Promoter Score® (NPS) has come under scrutiny. Everything from the way it’s calculated, the 11-point scale used in the survey, and its lack of correlation to company growth. “It… Keep reading The post Net Promoter Score, The Ecstasy of Business Metrics? appeared first on Product Habits.”

SVPG · Marty CaganSep 3, 2019

What is a Product?

Sep 3, 2019 · 4 min

Marty Cagan argues that a product succeeds only when it is solved simultaneously for the customer, the business, and the technology, which he frames as a multiplicative equation: if any one factor is zero, the product…

Lenny’s Newsletter♥ 315

How to find the perfect name

Sep 2, 2025 · 9 min
Subscriber post — summary only

David Placek of Lexicon Branding outlines a step-by-step naming playbook drawn from decades of work on brands like Swiffer, Pentium and Vercel. He argues that a strong name builds trust, communicates an original idea…

Lenny’s Podcast85 min

April Dunford on product positioning, segmentation, and optimizing your sales process

April Dunford · Jun 9, 2022
Key learnings
  • Weak positioning shows up across the funnel: confused prospects, sluggish middle-of-pipeline deals, and churn after the sale, so…
  • Start positioning by identifying competitive alternatives, including the status quo, since roughly 40% of B2B deals are lost to…
  • Turn a list of differentiated capabilities into customer value, then group them into two or three value themes that only you can…
SVPG · Marty CaganJun 11, 2007

Don’t talk to Customers?

Jun 11, 2007 · 3 min

Marty Cagan argues that product managers who are forbidden from talking directly with users should push hard to change that policy, and if they cannot, should consider leaving for a company where they can do their job…

SVPG · Marty CaganJan 7, 2009

Product Roadmaps

Jan 7, 2009 · 4 min

Marty Cagan argues that product managers who spend their time prioritizing a laundry list of feature requests are working on the wrong problem. A feature-request roadmap pushes unvalidated features into the plan, skips…

SVPG · Marty CaganJun 28, 2008

Product Strategy in an Agile World

Jun 28, 2008 · 4 min

Marty Cagan argues that product strategy has been an unintended casualty of the move to Agile methods, leaving teams chasing features without direction. He defines product strategy as a persuasive, two-to-five-year…

SVPG · Marty CaganNov 15, 2006

Help Prevent User Abuse

Nov 15, 2006 · 5 min

Cagan argues that 'user abuse' happens when product teams ship changes that users didn't ask for, didn't expect, or can't absorb, and that it is largely caused by the natural human resistance to change. He explains that…

SVPG · Marty CaganFeb 6, 2020

The Coaching Series

Feb 6, 2020

This is an index post introducing Marty Cagan's series of articles on the manager's role in coaching product managers. Cagan explains that he uses his blog and the product community as a testing ground for draft…

Product Talk · Teresa TorresFeb 25, 2013

Are you sending enough email to your users?

Feb 25, 2013 · 3 min

Teresa Torres argues that email remains a powerful channel for products despite claims it is dead. She counters common myths: that young users avoid email, that spam has ruined it, and that users will be annoyed by…

Lenny’s Podcast88 min

Managing nerves, anxiety, and burnout

Jonny Miller · Jan 28, 2024
Key learnings
  • Calm the body first: changing breath and physiological state tends to shift thoughts and feelings faster than trying to reason…
  • Use a longer exhale than inhale (e.g., 4-4-8 breathing) to downshift; a longer inhale or energizing breath can raise activation…
  • Build a daily practice of two to five minutes in the morning so calming techniques come naturally in stressful moments, since…