Newsletter · Podcast · X

Lenny Rachitsky

Writer of Lenny's Newsletter and host of Lenny's Podcast.

LR
Essays & posts334
Podcast episodes318
X posts8
Newest first
Lenny’s Newsletter · Free post♥ 46

The PM 🤝 Design Partnership

Mar 23, 2021 · 13 min

“This week’s newsletter is brought to you by… The Browser is one of my most favorite newsletters. Why? Because every issue brings me joy. How rare is that. I even broke my rule of avoiding sponsorships because I love The Browser so much. Inside each issue, you’ll find a hand-picked selection of the most interesting, best-written, and most get-your-brain-juices-flowing articles on the Internet. Even if you just read the capsule summaries…”

Lenny’s Newsletter♥ 13

Defending your big bets

Mar 16, 2021 · 6 min
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Lenny answers a reader's question about keeping support for a long-term 'big bet' project at a large company. His core argument is that steady, visible wins (the 80/20 split of incremental work and high-risk work) earn…

Lenny’s Newsletter · Free post♥ 143

Content-driven growth

Mar 2, 2021 · 21 min

Lenny Rachitsky maps the landscape of content-driven growth into five strategies, then zooms in on editorially generated SEO content (EGSO), where employees create search-optimized material. He profiles Slidebean…

Lenny’s Newsletter♥ 15

Examples of great job postings

Feb 23, 2021 · 5 min
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Lenny Rachitsky argues that most job postings are dull and that a standout posting is a high-return investment for attracting applicants and strengthening brand. He shares several examples from companies like…

Lenny’s Newsletter · Free post♥ 119

Becoming a senior Product Manager

Feb 9, 2021 · 11 min

Jackie Bavaro, drawing on research for her book Cracking the PM Career, argues that the hardest career step for many product managers is progressing from entry-level to senior PM, typically taking around three years…

Lenny’s Newsletter♥ 41

How to increase virality

Feb 2, 2021 · 13 min
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The post answers how to increase a product's virality, first arguing that virality should only be a primary growth engine when the product naturally suits it, versus performance marketing, content, or sales. It defines…

Lenny’s Newsletter♥ 199

Positioning

Jan 26, 2021 · 18 min
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April Dunford gives a practical guide to product positioning, using a story about a mispositioned database product to show how context shapes customer assumptions. She argues positioning should be built by starting from…

Lenny’s Newsletter♥ 24

Should I become a product manager

Jan 19, 2021 · 6 min
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Lenny Rachitsky answers a reader weighing a move from software engineering to product management after three years. He describes his own switch and lays out the daily work of PMs across shaping, shipping, and…

Lenny’s Newsletter♥ 17

Increasing team velocity

Jan 12, 2021 · 4 min
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Lenny Rachitsky answers a reader's question about team speed by compiling a list of roughly fifteen tactics drawn from founders, his own experience, and community input. The core argument is that velocity matters…

Lenny’s Newsletter♥ 17

How to run SEO experiments

Dec 15, 2020 · 16 min
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Brian Ta, a former SEO lead at Airbnb, Strava, and AngelList, explains how to run SEO experiments on sites with thousands of programmatic pages. He argues SEO tests must be bucketed at the page level rather than the…

Lenny’s Newsletter♥ 22

Generating buzz

Dec 8, 2020 · 9 min
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Lenny Rachitsky argues that launches only get attention when they are genuinely remarkable, something worth talking about. He organizes ten recurring buzz-generating strategies, such as remarkable videos, value…

Lenny’s Newsletter♥ 13

When NOT to run an experiment – Issue 54

Dec 1, 2020 · 7 min
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The post argues that experiments are usually the right default for product changes, but describes when to skip them. It covers the benefits and downsides of A/B testing, then three cases to ship without testing: when…

Lenny’s Newsletter♥ 30

Magical growth loops

Nov 17, 2020 · 10 min
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Lenny Rachitsky catalogs over thirty examples of 'magical growth loops,' where new users come mainly from existing users rather than paid acquisition. He groups them into four types: supply driving demand, demand…

Lenny’s Newsletter♥ 25

Startup PM vs. big company PM

Nov 10, 2020 · 7 min
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Lenny Rachitsky answers a reader moving from a solo startup PM role to a large company, arguing that communication, influence, and data-driven decision-making matter most in that shift. He also notes the shared core of…

Lenny’s Newsletter♥ 53

Managing up

Nov 3, 2020 · 4 min
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A reader asks how to manage up with a difficult manager, and the post answers with five practical tactics. The core argument is that managing up is a core skill at every level: communicate proactively, set realistic…

Lenny’s Newsletter · Free post♥ 194

Pricing your SaaS product

Oct 27, 2020 · 18 min

Patrick Campbell, CEO of ProfitWell, argues that pricing is an ongoing strategic lever rather than a one-time number, and that early on the exact price matters far less than the value metric and the customer segments…

Lenny’s Newsletter♥ 26

Fostering a culture of experimentation

Sep 22, 2020 · 11 min
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Lenny answers a reader question by unpacking how Airbnb built a strong experimentation culture, using its early data science hires, north-star metric, embedded data scientists, and trustworthy tooling as the core story…

Lenny’s Newsletter♥ 8

When to hire your first product manager

Sep 15, 2020 · 7 min
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Lenny Rachitsky argues that good PMs make product teams better, and that the core PM jobs (shaping, shipping, and synchronizing) must be covered by someone regardless of hiring. He outlines three signs it's time to hire…