Framework · 2 notes · discussed by Dan Hockenmaier, Lenny Rachitsky

Marketplace Liquidity

Every note in the archive that names Marketplace Liquidity: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Podcast93 min

Developing a growth model + marketplace growth strategy

Dan Hockenmaier · Oct 9, 2022
Key learnings
  • A growth model is a spreadsheet formula for how your business grows; roughly half its value comes from the act of building it…
  • Start with three core building blocks for a SaaS growth model: acquisition channels, retention, and monetization; marketplaces…
  • Retention is often the most sensitive lever in a growth model, so small retention gains can be worth more than larger gains…
Lenny’s Newsletter♥ 26

Evaluating a (marketplace) business idea

Jun 23, 2020 · 11 min
Subscriber post — summary only

Lenny Rachitsky shares how he evaluates marketplace business ideas after reviewing 100+ companies. He argues that founders and investors should first test the underlying business against seven core criteria…