Lenny’s Podcast72 min
EOY Review
EOY Review · Dec 29, 2022
Key learnings
- Start positioning by identifying competitive alternatives, including the status quo, since many B2B deals are lost to 'no…
- Map each product capability to the customer value it enables, then group these into two or three differentiated value themes…
- Treat metrics as insights only when they explain why a behavior happens and change what you do; otherwise they are entertainment…