Working notes from product people

Ask the people who’ve done it.

A free, searchable library of 1,799 of the best product-management essays, podcast episodes and posts, from Lenny Rachitsky, Marty Cagan, Teresa Torres and seven others, that answers your questions with citations.

For PMs, founders and anyone building products

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Answers quote and cite the source notes

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01 — Topics · the card catalogueBrowse by topic

Postfree essay or newsletter postPaidsubscriber post, summary onlyPodcastepisode with key learningsXpost on XHover a tag for the publication

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Open drawer · 08

Go-to-market & sales

149 notes · 50 people · 2005–2026
HEY World · Jason FriedAug 27, 2026

$5300 in $100s: The verdict

Aug 27, 2026

“Yesterday I wrote about a free event we were throwing which cost $100 to attend, but the full $100 was refunded at the door if you showed up. I said I'd share the results. Ok, so the event was this morning. It went incredibly well. Here are those results: 55 people paid $100 to attend. 50 of those people showed…”

HEY World · Jason FriedAug 26, 2026

$5300 in $100s

Aug 26, 2026

Jason Fried describes an experiment for a free in-person Basecamp event in Chicago: attendees pay a $100 refundable deposit at registration and get the cash back at the door if they show up. The problem is that free…

@hnshah · Hiten Shah on X♥ 35
To the founder who can suddenly build almost anything Product marketing is about to matter a lot more. Software has become dramatically cheaper to make. A small team can ship in weeks what used to take a much larger team months. AI can help with research, design, code, support,
Lenny’s Podcast111 min

How to close $100K+ enterprise deals, step by step

Jen Abel · Aug 23, 2026
Key learnings
  • Target only the executive decision-maker or their direct report (N minus one) using a 'pincer' approach, with the founder…
  • Lead outreach with the executive-level value, the alpha your product unlocks for their career and business unit, not just…
  • Run the intro call as an informal one-on-one conversation: no demo, no slides, no recording, and let the buyer talk first to…
The Looking Glass podcastJun 9, 2026

The Art and Excellence of Sales

Jun 9, 2026
Key learnings
  • Treat sales as a craft worth mastering, not a lesser discipline; understanding how customers buy makes product leaders far more…
  • Learn to listen closely to what customers are actually trying to accomplish before proposing solutions or pitching value.
  • Build trust through consistent follow-through, since credibility compounds over repeated interactions with buyers and internal…
@hnshah · Hiten Shah on X♥ 7
AI can tell you why you lost a deal even when it has no idea. I asked Claude why Linear is losing deals to Jira. All it had was public web research. There were no buyer interviews, call notes, or deal records behind the answer. Claude still gave me reasons. With the win/loss

02 — FrameworksModels, annotated.

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03 — PeopleWho wrote the notes.

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04 — QuestionsAnswered from the notes.

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Where notes come from

NewsletterLenny’s Newsletter110 free posts, with a longer excerpt.
Subscriber postsSummary only233 paid posts: our summary, at most two short quotes, and a link.
PodcastLenny’s Podcast323 episodes, each with 5–8 key learnings and timestamps.
EssaysSVPG · The Beautiful Mess499 essays from Marty Cagan and John Cutler.
Substack & blogsShreyas · Julie · Jason · Hiten577 essays and posts from independent writers.
XPosts on product66 posts, filtered for product relevance.