Drawer 01 · 618 notes · 122 people · 2005–2026

Product strategy & vision

Strategy, vision, positioning, moats, and deciding what to build

Q:
Answers from Product strategy & vision notes, cited
Lenny’s Newsletter♥ 263

How Shopify builds product

Jul 25, 2023 · 20 min
Subscriber post — summary only

An interview with Shopify's VP of Product, Glen Coates, on how the company plans around annual CEO themes, avoids OKR-style metrics ownership, reviews work through a staged system, and structures teams around merchant…

Lenny’s Podcast71 min

The power of strategic narrative

Andy Raskin · May 28, 2023
Key learnings
  • Replace the 'arrogant doctor' pitch (problem, solution, why we're better) with a story that opens by naming a shift from an old…
  • Name the old game in a few concise words, such as 'transactions' or 'opinions', since compact labels make the shift easy to…
  • Show that winners are already playing the new game, and frame the stakes as a clear choice between a very negative and a very…
Lenny’s Podcast119 min

The one question that saves product careers

Matt LeMay · Aug 14, 2025
Key learnings
  • Ask whether you would fully fund your own team if you were the CEO; if you can't answer confidently, that signals a risk worth…
  • Set team goals no more than one step away from company goals, so leadership immediately understands how your work contributes to…
  • Keep impact first at every step, from OKRs and strategy to epics and daily backlog, rather than letting goals get cascaded into…
Lenny’s Podcast99 min

The engineering mindset

Will Larson · Jan 7, 2024
Key learnings
  • Treat engineers as capable adults by giving them hard problems and accountability, which lets them grow into senior leadership…
  • Build simple stock-and-flow models of processes like hiring pipelines, then compare them against historical data to find where…
  • Write your engineering strategy down, even imperfectly; an unwritten strategy cannot be debugged or improved, and every function…
Lenny’s Podcast128 min

An operator’s guide to product strategy

Chandra Janakiraman · Jan 26, 2025
Key learnings
  • Treat product strategy as the layer between mission/vision and the roadmap; it should name a few focus areas (strategic pillars)…
  • Budget roughly 8 to 12 weeks for a small-S strategy, since it can be leveraged for about two years and the upfront investment is…
  • Form a strategy working group of engineering, product design, and data (plus research or marketing if available) so the strategy…
Lenny’s Podcast101 min

Be fundamentally different, not incrementally better

Jag Duggal · May 16, 2024
Key learnings
  • Start from a deep, emotionally felt customer pain point rather than a feature idea; Nubank tied its origin to widely hated…
  • Use the Sean Ellis survey as a gate before scaling: ask how disappointed users would be if the product disappeared, and raise the…
  • Keep small, measure whether customers truly love it, and avoid scaling problems that aren't yet solved; scaling early creates big…
Lenny’s Podcast109 min

A rational conversation on where AI is actually going

Benedict Evans · May 31, 2026
Key learnings
  • Treat AI as roughly as big as the internet or mobile, and recognize we are early, like 1997, with most applications not yet built…
  • Expect adoption to be very uneven; survey data shows many people are not using AI at all, so don't assume the people in your…
  • Ask whether a job is a task that can be automated or a deeper outcome; consultants and professionals are hired for judgment…
Lenny’s Podcast94 min

The ultimate guide to JTBD

Bob Moesta · Aug 24, 2023
Key learnings
  • Customers hire products to make progress in a context; understanding the context and desired outcome matters more than simply…
  • Start from the struggling moment that causes demand, since a product alone does not create demand; use those moments to guide…
  • Model switching as forces: push and pull drive change, while anxiety of the new and habit of the present hold people back, and…
SVPG · Marty CaganFeb 18, 2020

Product Strategy – Focus

Feb 18, 2020 · 7 min

Marty Cagan argues that organizations believe they are good at focus but usually chase 20-30 'critical' initiatives when only two or three truly matter. He contrasts this with Pandora's stakeholder-driven prioritization…

SVPG · Marty CaganSep 23, 2022

Changing How You Decide Which Problems To Solve

Sep 23, 2022 · 4 min

This essay, the third in a series on meaningful transformation, argues that companies must change how they choose which problems to solve, not just how they build or solve them. It moves beyond feature roadmaps toward…

Lenny’s Newsletter♥ 420

A guide to advanced B2B positioning

Mar 10, 2026 · 15 min
Subscriber post — summary only

Lenny's paid guest post by April Dunford, a positioning expert who has worked with 300+ B2B companies, covers four advanced roadblocks that derail positioning work. It argues that disagreement over competitors, product…

Lenny’s Newsletter · Free post♥ 314

The Best of Lenny’s Newsletter 2022

Dec 27, 2022 · 7 min

“What a year. The newsletter crossed 300,000 subscribers (from 90K one year ago), the podcast became a top 10 technology podcast, and the subscriber Slack community continues to thrive. I never imagined reaching this scale, and none of this would be possible without you. From the bottom of my heart, thank you. Thank you for reading, for listening, and for subscribing. There’s so much more to come. To close out the year, like I did last…”

Lenny’s Newsletter · Free post♥ 119

Becoming a senior Product Manager

Feb 9, 2021 · 11 min

Jackie Bavaro, drawing on research for her book Cracking the PM Career, argues that the hardest career step for many product managers is progressing from entry-level to senior PM, typically taking around three years…

SVPG · Marty CaganFeb 17, 2020

Product Strategy – Overview

Feb 17, 2020 · 4 min

Marty Cagan argues that empowered product teams need hard problems to solve, and product strategy is the discipline of deciding which problems matter. He observes that many companies have plenty of features and projects…

SVPG · Marty CaganFeb 19, 2020

Product Strategy – Insights

Feb 19, 2020 · 9 min

Marty Cagan argues that the insights forming the foundation of a product strategy are the hardest but most valuable part of product work, and they cannot be produced by a template or framework. He says strong insights…

Lenny’s Podcast91 min

How Intercom rose from the ashes by betting everything on AI

Eoghan McCabe · Aug 21, 2025
Key learnings
  • When growth stalls in a late-stage SaaS business, cut costs hard and pick one clear strategic lane instead of trying to serve…
  • Simplify and fairly price your product even at short-term revenue cost; McCabe gave away roughly $50M ARR to replace confusing…
  • Price AI products on outcomes that align with customer value, like charging 99 cents per resolved ticket, rather than on the…
SVPG · Marty CaganSep 11, 2026

Strong Opinions, Loosely Held

Sep 11, 2026 · 10 min

Marty Cagan revisits the foundational product-management ideas he publicly argued for over the past two decades and identifies ten significant mistakes or blind spots. He concludes that his earlier emphasis on…

Lenny’s Newsletter♥ 560

First-principles thinking

Dec 19, 2023 · 21 min
Subscriber post — summary only

Lenny explains first-principles thinking as a beginner's-mind method: question assumptions, dig to the source, and rebuild problems from fundamental truths instead of copying analogies. He illustrates it with examples…

Lenny’s Podcast124 min

Behind the founder: Drew Houston (Dropbox)

Drew Houston · Jan 9, 2025
Key learnings
  • Viral growth can be engineered: Houston credits a demo video, referral loops, and a beta waitlist that grew from 5,000 to 85,000…
  • When a product is broadly useful, competitors can bundle it free into their platforms; Houston argues the real defense is…
  • Borrow strategy from classic books: Houston credits Playing to Win and Only the Paranoid Survive for pushing him to narrow focus…