“The job search process is often unpredictable. How long will it take to hear back from a company? What questions will they ask you during your interview? Will you even enjoy working there? While it’s not possible to remove all the uncertainty and ambiguity from the job search, Teeba”
Hiten Shah argues that tech has long misunderstood marketing, treating it as decoration or a growth hack when it is really the translation between what a product does and what it means to customers. He notes that the…
Lenny Rachitsky introduces a two-part series on startup pivots, drawing on research into 30+ successful pivots. The post points to a companion spreadsheet covering why each company pivoted, how long it took, how the new…
Lenny Rachitsky explains why marketplaces fail, drawing on dozens of failed examples. He argues the core causes mirror any startup: lacking product-market fit on demand or supply, poor liquidity, weak unit economics…
An in-depth look at how Notion builds product, drawn from an interview with its Chief Product and Technology Officer. It covers planning cadences, a four-stage product review process, the small size of the PM team, a…
The post argues that as AI makes building and reaching customers easier for everyone, traditional B2B channels like search, outbound, events and lifecycle email are getting noisier and less effective. It makes the case…
Marty Cagan and Lea Hickman catalogue the common forms of 'theater' that show up when companies try to transform how they build products. Their core observation is that many transformations stay on the surface…
The essay opens with a launch scenario where marketing and product management drift apart, producing mixed-up press releases, inaccurate website copy, and misplaced confidence. Cagan argues that product marketing is a…
Teresa Torres and Petra Wille argue that individual contributors can build real leadership skills before receiving a title. They suggest first clarifying what leadership means in your own organization, since official…
Marty Cagan revisits Fred Brooks's classic essay "No Silver Bullet" and argues that the software world is full of advocates who present a single favorite technique as the answer to everything. He acknowledges that he…
Marty Cagan argues that product teams need to move fast, and that many teams still hold a Waterfall-era belief that speed trades off against quality and innovation. He contends that speed is valuable for reasons beyond…
The author argues that many companies reach an early beachhead of customers, assume product/market fit, and then stall because they neglected market fit. Market fit means discovering 'market pull': what makes customers…
Lenny Rachitsky recommends a curated set of product management courses, split into five for senior PMs and five for up-and-coming PMs, plus honorable mentions. He limits picks to live, cohort-based courses that have run…
Teresa Torres profiles Tali Melchior, Director of Product Management at Texthelp, who introduced opportunity solution trees (OSTs) first at a previous company after a book club, then at Texthelp, and later through…
Teresa Torres argues that annual feature-based product roadmaps create false certainty, since release dates routinely slip and features get reshuffled. Product leaders still owe their teams a map, but it should show…
Cagan argues that product decisions in most companies stall because the right people are never in the same room, and proposes a Product Council: a small cross-functional group of senior managers whose sole job is to…
Cagan argues that legacy companies in retail, airlines, and financial services must shift from using technology internally to delivering technology directly to customers. Customer-facing technology faces a far higher…
Marty Cagan revisits the Silicon Valley slogan "we eat our own dog food," which he once repeated at Netscape, and now calls it meaningless. Using your own product is just another form of QA, not something to brag about…
Teresa Torres and Petra Wille argue that a giant, messy product backlog is a symptom of unclear filtering rather than a ranking problem. They question whether scoring frameworks like ICE and RICE help when hundreds of…
Marty Cagan writes a tribute to Mike Homer, a Silicon Valley pioneer and mentor who died of CJD, using his memorial service to reflect on what makes great product leaders. Cagan argues that the best leaders are deeply…
Lenny Rachitsky distills roughly seven years of marketplace supply-growth lessons from Airbnb into a catalogue of tactics and strategies, including the value proposition, referral programs, direct sales, piggy-backing…