Drawer 01 · 618 notes · 122 people · 2005–2026

Product strategy & vision

Strategy, vision, positioning, moats, and deciding what to build

Q:
Answers from Product strategy & vision notes, cited
Lenny’s Podcast126 min

Thinking like a gardener not a builder, organizing teams like slime mold, the adjacent possible, and other unconventional product advice

Alex Komoroske · Oct 3, 2024
Key learnings
  • Favor gardening over pure building: look for things that can grow on their own with ecosystem or network-effect dynamics, invest…
  • Treat LLMs as squishy, imperfect 'magical duct tape' and design products that tolerate occasional failures rather than assuming…
  • Build taste by finding a distinctive perspective that resonates with people, since cheap content generation makes differentiation…
SVPG · Marty CaganJul 6, 2009

Your Business Plan is Wrong

Jul 6, 2009 · 3 min

Marty Cagan, drawing on a conversation with venture capitalist Josh Kopelman, argues that business plans are wrong almost as soon as they are written. Competition, technology, and market dynamics constantly shift, and…

SVPG · Marty CaganMar 12, 2006

Corporate Hubris

Mar 12, 2006 · 4 min

Marty Cagan, a longtime product leader, argues that Google, despite its strong performance and assets, is at risk over the long term for two reasons: weak conversion of product opportunities into finished, integrated…

SVPG · Marty CaganJun 13, 2009

Frustrations of Product Portfolio Planning

Jun 13, 2009 · 3 min

Marty Cagan argues that the typical product portfolio planning process used by companies past the startup stage is deeply frustrating, and that few organizations are satisfied with how they choose projects and allocate…

Lenny’s Podcast95 min

Growth tactics from OpenAI and Stripe’s first marketer

Krithika Shankarraman · May 25, 2025
Key learnings
  • Don't copy competitors' playbooks blindly; first diagnose the real funnel problem, since a leaky bottom-of-funnel means…
  • Use a four-step DATE approach: diagnose the problem, analyze competitors for gaps, take a deliberately different path, then…
  • Judge marketing by pipeline, revenue, signups, and activation rather than vanity metrics like clicks, views, and impressions.
Lenny’s Newsletter♥ 192

How Miro builds product

May 9, 2023 · 16 min
Subscriber post — summary only

Lenny Rachitsky profiles how Miro builds product, drawing on an interview with its CPO Varun Parmar. The post covers Miro's cross-functional AMPED structure, its three-year vision and annual strategy process, a…

Lenny’s Newsletter♥ 19

When to sunset a feature

Sep 13, 2022 · 8 min
Subscriber post — summary only

Lenny Rachitsky offers a five-point checklist for deciding when to sunset a product or feature, drawing on his Airbnb experience. The core argument is that a feature failing at least three of the criteria (low usage…

Lenny’s Podcast103 min

Gustav Söderström

Gustav Söderström · May 21, 2023
Key learnings
  • Expect the internet's next shift from recommendation to generation to require rethinking products and business models, much as…
  • Design UIs to match your model's real accuracy: if predictions are right only one in four or five times, show several options at…
  • Treat generative AI as a distinct paradigm rather than more of the same machine learning, and ask what experience couldn't exist…
Lenny’s Podcast153 min

Marc Andreessen: The real AI boom hasn’t even started yet

Marc Andreessen · Jan 29, 2026
Key learnings
  • Expect AI to make already-skilled people far more capable; the gains are largest for those who pair deep expertise with AI tools.
  • Rather than fearing job loss, focus on task loss: jobs persist while the individual tasks composing them shift, which is how…
  • Combine at least two or three domains deeply (e.g., coding, product, design); the combination of skills creates far more value…
Lenny’s Newsletter♥ 162

What is product management

Nov 16, 2021 · 6 min
Subscriber post — summary only

Lenny Rachitsky answers the common interview question of what a product manager does, offering a working definition centered on delivering business impact through a team and customer problems. He frames the day-to-day…

Lenny’s Podcast104 min

How marketplaces win: Liquidity, growth levers, quality, and more

Benjamin Lauzier · Sep 29, 2024
Key learnings
  • Before reaching product-market fit, avoid marketplace mechanics and focus on delivering core value to one side of the marketplace.
  • Pick the hardest side to grow, which is usually supply, and find a hack or existing channel to jumpstart it before worrying about…
  • Measure liquidity as the share of intentful demand that converts, and track a market health metric like ETA that predicts it.
Lenny’s Podcast97 min

The ultimate guide to AEO: How to get ChatGPT to recommend your product

Ethan Smith · Sep 14, 2025
Key learnings
  • Everything that works in traditional SEO also works for AEO, so start with landing pages targeting high-volume keywords before…
  • In LLM answers you win by being mentioned across many citations, not by ranking first, so pursue multiple third-party mentions…
  • Early-stage companies can win in AEO quickly, since a single citation from a Reddit thread, YouTube video, or blog can get you…
SVPG · Marty CaganAug 6, 2024

The Product Model in Government

Aug 6, 2024 · 14 min

Marty Cagan and Stacey Langer argue that the product model, though born in commercial product companies, fits government technology work because government also aims to create value and achieve outcomes, just measured…

Lenny’s Podcast94 min

Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision

Archie Abrams · Nov 7, 2024
Key learnings
  • Optimize for the absolute number of people reaching each funnel stage, not local conversion rates, since rate-chasing teams often…
  • Judge growth by the total long-term value of a merchant cohort (cumulative GMV over several years) rather than per-merchant or…
  • Keep long-term holdouts and revisit experiments at 3, 6, 12, and 24 months, because many short-term wins fade and some neutral…
Lenny’s Newsletter♥ 33

Setting goals - Issue 23

Apr 29, 2020
Subscriber post — summary only

Lenny Rachitsky argues that a product leader's core job is aligning everyone on the same direction, and that goals are the tool for this. He places goals in a chain from mission to vision to strategy to goals to…

@lennysan · Lenny Rachitsky on X♥ 469
My biggest takeaways from @thsottiaux: 1. Most actions on the internet will soon be taken by agents, and Tibo doesn’t think most people have priced this in yet. When Notion launched its MCP server, it saw a flood of traffic, which strained its systems and forced it to rethink its economics. Every…
Product Talk · Teresa TorresNov 4, 2011

Turning Big Ideas Into Great Products

Nov 4, 2011 · 3 min

Teresa Torres argues that many startups treat product management as little more than turning feedback into a feature list, and that the discipline remains underdeveloped. She notes that teams know valuable research…

Lenny’s Podcast95 min

How to drive word of mouth

Nilan Peiris · Sep 24, 2023
Key learnings
  • Measure word of mouth by simply asking new customers how they heard about you and overlaying that on attribution and…
  • Use NPS as a proxy for viral potential: moving promoters up the scale roughly doubles how many people each customer refers, so…
  • Read the verbatim NPS comments company-wide; Wise found customers repeatedly asked for lower prices, faster transfers, and easier…
Lenny’s Newsletter♥ 567

How to spot a top 1% startup early

Dec 9, 2025 · 12 min
Subscriber post — summary only

Guest author Terrence Rohan shares how five early employees who joined multiple iconic companies, including Palantir, OpenAI, Stripe, and Spotify, spotted breakout startups early. The post argues that three signals…