Drawer 01 · 618 notes · 122 people · 2005–2026

Product strategy & vision

Strategy, vision, positioning, moats, and deciding what to build

Q:
Answers from Product strategy & vision notes, cited
Product Talk · Teresa TorresAug 21, 2024

Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Aug 21, 2024 · 5 min

“Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery), I get a lot of questions about who counts as a customer. Everyone thinks their company context is unique—whether they’re B2B or B2B2C or some other combination of letters and numbers. And while yes,”

SVPG · Marty CaganFeb 17, 2012

Social Contract for Product Managers

Feb 17, 2012

Marty Cagan uses the social contract that Stanford's d.school Launchpad course requires of its students as a lens on what strong product leaders must commit to. The contract centers on not complaining about workload…

Lenny’s Newsletter · Free post♥ 92

A playbook for fundraising

Sep 1, 2020 · 21 min

Marc McCabe, an experienced angel investor who has helped dozens of startups raise money from pre-seed to Series C, argues that fundraising is best treated as a structured, trust-building process rather than a scramble…

SVPG · Marty CaganJul 23, 2007

Estimating Project Costs

Jul 23, 2007

Cagan argues that cost estimation in software stays confusing because management needs cost figures very early, while engineering can only produce accurate estimates after the solution is detailed. This mismatch leads…

SVPG · Marty CaganMay 21, 2024

Good Product People

May 21, 2024

Marty Cagan argues that some of the best product people are not product managers at all, and that many strong product thinkers he knows are engineers. He defines a strong product person as someone obsessed with solving…

SVPG · Marty CaganJan 7, 2009

Getting Past The Gatekeepers

Jan 7, 2009 · 3 min

Marty Cagan argues that the most important thing a product manager can do is get ideas in front of real target users, since that is where real learning happens. He addresses two kinds of gatekeepers who try to stand in…

Lenny’s Newsletter♥ 30

Magical growth loops

Nov 17, 2020 · 10 min
Subscriber post — summary only

Lenny Rachitsky catalogs over thirty examples of 'magical growth loops,' where new users come mainly from existing users rather than paid acquisition. He groups them into four types: supply driving demand, demand…

producthabits.com · Hiten ShahNov 12, 2018

Is Snapchat Going to Die?

Nov 12, 2018 · 29 min

This essay traces Snapchat's rise from a 2011 Stanford side project to a major social platform, and its subsequent stall after going public. The author argues Snapchat's early success came from turning a familiar…

Lenny’s Newsletter♥ 185

Growth inflections

Feb 14, 2023 · 21 min
Subscriber post — summary only

Lenny Rachitsky surveys growth inflection stories from roughly two dozen well-known products to find what tends to precede sudden growth jumps. He sorts them into three groups: product improvements, external events that…

SVPG · Marty CaganMar 3, 2023

The Product Operating Model

Mar 3, 2023 · 3 min

Marty Cagan explains that his upcoming book TRANSFORMED needs a name for the way the best tech companies work, and he tentatively settles on the 'product operating model' or 'product model.' He notes that the industry…

Product Talk · Teresa TorresJan 30, 2014

Are You Getting Your Growth Goals Right?

Jan 30, 2014 · 4 min

Teresa Torres argues that once a product's success funnel converts well, the next step is growth, but only after that funnel is healthy; otherwise acquiring users just wastes time, energy and money. She introduces two…

HEY World · Jason FriedJan 5, 2026

The big regression

Jan 5, 2026 · 3 min

Jason Fried describes staying in a brand-new rental house packed with smart-home technology and finds it worse than basic, older equipment. Lights, a TV, a dishwasher that needs an app, a thermostat, and an alarm panel…

produxlabs.com · Melissa PerriDec 23, 2020

"Dear Melissa" Answers are Live

Dec 23, 2020

Melissa Perri announces the launch of a new podcast, Product Thinking, built around answering questions submitted by the Product Management community. The post previews three example topics: escaping an individual…

SVPG · Marty CaganAug 30, 2006

Usability vs. Aesthetics

Aug 30, 2006 · 3 min

Cagan argues that most websites are hard to use, ugly, or both, and that even companies that invest in design often fall short. He observes that interaction designers tend to produce usable but dull sites, while visual…

SVPG · Marty CaganMay 1, 2011

Flying Blind

May 1, 2011 · 3 min

Marty Cagan argues that many product teams still fly blind because they do not instrument their products to collect usage analytics, or collect so little that they cannot see how customers actually use features. He…