Drawer 01 · 618 notes · 122 people · 2005–2026

Product strategy & vision

Strategy, vision, positioning, moats, and deciding what to build

Q:
Answers from Product strategy & vision notes, cited
SVPG · Marty CaganMar 4, 2020

Team Objectives – Commitments

Mar 4, 2020 · 4 min

Cagan argues that while most team objectives should be aspirational, some situations require high-integrity commitments: deliverables with dates leaders can rely on, driven by trade shows, contracts, tax deadlines…

Product Talk · Teresa TorresOct 28, 2013

How Not To Find a Product Job

Oct 28, 2013

Torres argues that the standard job-hunt routine of polishing a resume and mass-applying to postings rarely works, even for strong candidates. Instead, she proposes treating yourself as a product and applying the…

Product Talk · Teresa TorresDec 20, 2011

The "Why" Behind Product Feedback

Dec 20, 2011

Teresa Torres recounts a founder who received contradictory feedback from buyers about whether sellers should pay for a pre-sale information platform. Digging into the context of each conversation revealed that the…

SVPG · Marty CaganApr 13, 2015

Autonomy vs. Ownership

Apr 13, 2015 · 4 min

Cagan extends his series on product team autonomy by examining how code ownership interacts with it. When companies split a codebase among product teams, one team's changes often touch code another team owns, creating…

SVPG · Marty CaganJan 16, 2023

Principles over Process

Jan 16, 2023

Marty Cagan reflects on a virtual conference where he was invited to speak to Agile coaches about managing complexity, and urges coaches to watch the recording despite its uncomfortable critiques. He argues that Agile's…

SVPG · Marty CaganJan 20, 2005

Titles, Roles and Responsibilities

Jan 20, 2005 · 3 min

Marty Cagan argues that the title "Product Manager" means very different things across companies and industries, a symptom of how young high-tech product development still is. Rather than wait for standardized titles…

SVPG · Marty CaganJan 29, 2008

Getting From Idea To Product

Jan 29, 2008

The essay argues that frustration with time to market often comes from unrealistic expectations, where executives assume that turning an idea into a shipped product should take less time than generating the idea itself…

produxlabs.com · Melissa PerriDec 17, 2019

How to Broadcast Your Roadmap

Dec 17, 2019 · 4 min

Melissa Perri argues that a product roadmap is a communication tool, not just a planning artifact, so it deserves deliberate design for each audience. She covers practical choices: consistent color coding, quarterly…

SVPG · Marty CaganMar 11, 2019

Coaching Tools – The Narrative

Mar 11, 2019 · 4 min

Marty Cagan argues that the written narrative is his favorite coaching tool for turning product managers into exceptional ones. Unlike a spec, a narrative lays out the vision, the customer and business value, and the…

SVPG · Marty CaganJul 31, 2005

Lipstick on a Pig

Jul 31, 2005 · 4 min

Marty Cagan argues that no amount of marketing can rescue a genuinely bad product; asking marketing to make the best of a 'pig' produces 'lipstick on a pig.' He uses Macromedia's Flex as a case study. Flash was a great…

SVPG · Marty CaganMay 9, 2011

The Most Important Thing V1

May 9, 2011 · 3 min

Marty Cagan argues that the single most valuable thing a product manager can do is run face-to-face user tests on prototypes or live products. Each test has two parts in sequence: a usability check to see whether users…

Product Talk · Teresa TorresSep 18, 2012

Measuring The Impact Of Each User Story

Sep 18, 2012 · 3 min

Teresa Torres argues that choosing product themes is not enough; teams also need a way to predict and measure how each user story moves the product goal. Using an event-site example with the goal of increasing the…

SVPG · Marty CaganJul 10, 2023

Product Risk Taxonomy

Jul 10, 2023 · 4 min

Marty Cagan argues that any recognized product risk taxonomy beats having none, since teams that skip risk assessment often fail, especially with MVPs. He compares three common frameworks: the original…

Lenny’s Newsletter♥ 41

How to build trust in a marketplace

Jun 14, 2022 · 15 min
Subscriber post — summary only

Lenny Rachitsky compiles lessons from founders and early growth leaders at marketplaces like Lyft, Thumbtack, Rover, and Udemy on how to earn trust between strangers. The core argument is that trust is built through a…

SVPG · Marty CaganSep 24, 2007

Product Discovery

Sep 24, 2007 · 5 min

Cagan argues that product teams commonly treat requirements and design as a scheduled, sequential phase, which leads to engineers building unvalidated solutions that customers don't want. He reframes this stage as…