Drawer 01 · 618 notes · 122 people · 2005–2026

Product strategy & vision

Strategy, vision, positioning, moats, and deciding what to build

Q:
Answers from Product strategy & vision notes, cited
SVPG · Marty CaganFeb 9, 2007

The Product Council

Feb 9, 2007 · 4 min

Cagan argues that product decisions in most companies stall because the right people are never in the same room, and proposes a Product Council: a small cross-functional group of senior managers whose sole job is to…

SVPG · Marty CaganDec 29, 2015

Product For Legacy Companies

Dec 29, 2015 · 4 min

Cagan argues that legacy companies in retail, airlines, and financial services must shift from using technology internally to delivering technology directly to customers. Customer-facing technology faces a far higher…

SVPG · Marty CaganApr 9, 2008

Eating Dog Food?

Apr 9, 2008 · 3 min

Marty Cagan revisits the Silicon Valley slogan "we eat our own dog food," which he once repeated at Netscape, and now calls it meaningless. Using your own product is just another form of QA, not something to brag about…

SVPG · Marty CaganFeb 10, 2009

Inspiring Product Leaders

Feb 10, 2009 · 3 min

Marty Cagan writes a tribute to Mike Homer, a Silicon Valley pioneer and mentor who died of CJD, using his memorial service to reflect on what makes great product leaders. Cagan argues that the best leaders are deeply…

SVPG · Marty CaganSep 27, 2009

Holistic View of Product

Sep 27, 2009 · 5 min

As a product grows from one team to many, keeping a holistic view of how the whole product fits together becomes very hard. Cagan argues that three senior roles are needed to hold that view: a principal designer for…

SVPG · Marty CaganSep 26, 2024

Is Product Art or Science?

Sep 26, 2024 · 4 min

Marty Cagan argues that product creation is a blend of art and science, though he has long leaned toward the scientific side because of his training. Reading Rick Rubin's book The Creative Act reshaped his view…

SVPG · Marty CaganJun 29, 2018

Revenge of the PMO

Jun 29, 2018 · 9 min

Marty Cagan argues that the Agile movement had two parts: frequent small releases, and empowering teams to solve problems rather than execute roadmaps. The first change spread easily, but the second threatened…

SVPG · Marty CaganJan 15, 2006

Fear, Greed and Lust

Jan 15, 2006

Marty Cagan argues that product people, despite often coming from analytical backgrounds, work fundamentally in the realm of emotion and psychology. He observes that people buy and use products mainly for emotional…

Lenny’s Newsletter♥ 295

How AI will impact product management

Apr 9, 2024 · 14 min
Subscriber post — summary only

Lenny Rachitsky argues that AI will hit the high-level strategic parts of product management, such as strategy, vision, and goal-setting, harder than the people-centric work. He contends that soft skills like…

SVPG · Marty CaganJul 31, 2006

Back to Basics

Jul 31, 2006 · 3 min

Marty Cagan argues that a product must actually work, not just be the right product, and that software quality remains poor across much of the industry. He notes that manual, under-resourced QA is a common failure, even…

SVPG · Marty CaganJun 23, 2017

The Customer Letter

Jun 23, 2017 · 3 min

Marty Cagan describes a discovery framing technique for larger product efforts, such as redesigns, where a simple opportunity assessment may not convey enough value. He builds on Amazon's 'working backwards' practice of…

SVPG · Marty CaganOct 13, 2008

Product Managers vs. Business Owners

Oct 13, 2008 · 4 min

Cagan describes a role that appears in large matrixed companies: the business owner, who represents a business unit (by geography, device, or function) that a central product organization serves. He argues this role can…

SVPG · Marty CaganMay 31, 2006

Market Research Capabilities and Limitations

May 31, 2006 · 7 min

Marty Cagan argues that market research tools such as surveys, analytics, focus groups, site visits and usability testing are valuable but have clear limits in product work. Tensions between marketing and product teams…

HEY World · Jason FriedJul 24, 2026

Mistaking making for the thing you've made

Jul 24, 2026

Jason Fried argues that how fast a product is built, how many commits or people went into it, and how many hours were spent are all development metrics about the work, not the product. These measures say nothing about…

Product Talk · Teresa TorresFeb 16, 2012

Interesting vs. Meaningful

Feb 16, 2012 · 3 min

Teresa Torres describes a period of struggle as a startup CEO, realizing that her work was interesting to her but not meaningful. Interest fades when products get hard or go wrong, while meaning sustains effort. She…

SVPG · Marty CaganMar 7, 2008

What Product Management Is Not

Mar 7, 2008 · 4 min

Cagan argues that many companies remain stuck in failed models of product management because they misdefine the role. Rather than restating what the job is, he lists common misconceptions and explains why each one…

SVPG · Marty CaganMar 29, 2007

Engineering Wants to Rewrite!

Mar 29, 2007 · 4 min

Marty Cagan argues that when engineering demands a halt to features for a full rewrite, the root cause is usually product management, which has pushed teams to ship features while neglecting infrastructure until the…

SVPG · Marty CaganAug 18, 2025

Build vs Buy in the Age of AI

Aug 18, 2025 · 6 min

Cagan argues that the build-versus-buy question, long familiar in IT and product teams, is being reshaped by generative AI and user-programming tools like Lovable and Bolt. Despite hype that everyone will build and SaaS…