Drawer 01 · 618 notes · 122 people · 2005–2026

Product strategy & vision

Strategy, vision, positioning, moats, and deciding what to build

Q:
Answers from Product strategy & vision notes, cited
Medium · Hiten ShahOct 25, 2025

The Toy That Becomes an Operating System

Oct 25, 2025 · 3 min

“The next operating system grows from curiosity. What feels like a toy today becomes the foundation of tomorrow. Wabi feels light, even whimsical, but that is how big shifts always begin. The first computers were for hobbyists. The first social networks felt like games. Wabi’s mini-apps have that same energy. What looks like play is actually the start of a…”

Product Talk · Teresa TorresFeb 13, 2019

Prioritize Opportunities, Not Solutions

Feb 13, 2019 · 8 min

Teresa Torres argues that product teams waste effort ranking backlogs of solutions with made-up scoring formulas. Instead, teams should gather customer opportunities (needs, pain points, desires) from interview stories…

SVPG · Marty CaganOct 5, 2023

Transformation Fail

Oct 5, 2023 · 5 min

Marty Cagan argues that most digital transformations fail, and draws on two decades of hands-on work helping companies adopt the product operating model to name the root causes. He lists ten recurring mistakes, ranging…

SVPG · Marty CaganOct 12, 2013

The Biggest Risk

Oct 12, 2013 · 4 min

Marty Cagan argues that the biggest risk facing most startups and new products is not market risk or business-model risk but solution risk: whether the team can find an approach customers actually choose to buy and use…

SVPG · Marty CaganJan 1, 2023

Product Management: An Introduction

Jan 1, 2023 · 4 min

Marty Cagan lays out the product operating model, in which a product manager sits on a small cross-functional team alongside a designer, a tech lead and engineers, and is accountable for solving customer problems that…

SVPG · Marty CaganNov 28, 2023

Alternatives To Product Managers

Nov 28, 2023 · 6 min

Marty Cagan responds to a public interview with Airbnb CEO Brian Chesky by examining alternatives to product managers. He defines product management as owning the value and viability of what gets built, and argues that…

Lenny’s Newsletter♥ 86

How Snowflake builds product

Jul 11, 2023 · 17 min
Subscriber post — summary only

An interview with Snowflake's Director of Product for its Developer Platform and Ecosystem, describing how the company plans, reviews, and organizes product work. It covers annual 'big boulder' planning, six-page plan…

SVPG · Marty CaganJul 30, 2020

Keys To Successful Transformation

Jul 30, 2020 · 6 min

Lea Hickman and Marty Cagan argue that many company transformations to empowered product teams fail because key conditions are missing. They present ten keys, spanning senior leadership support, reframing technology as…

SVPG · Marty CaganOct 31, 2018

Empowered Product Teams

Oct 31, 2018 · 16 min

Marty Cagan argues that most companies fail to get results from product teams not because teams lack discovery skills, but because they are not truly empowered. He contrasts teams that serve the business with strong…

SVPG · Marty CaganJun 20, 2022

Products and People

Jun 20, 2022 · 4 min

Marty Cagan reviews Tony Fadell's book "Build," written from a CEO's perspective, and argues it is a standout guide to what the best product companies do. Cagan notes that Fadell's advice is deliberately old-school…

SVPG · Marty CaganSep 25, 2017

Customer Inspired; Technology Enabled

Sep 25, 2017 · 10 min

Marty Cagan argues that the common belief that great products come from listening to customers is a myth for technology products, because customers often cannot imagine what is possible or what they want until they see…

Substack · Shreyas Doshi♥ 138

The Antithesis Principle

Jul 26, 2026

The source text provided is only the title, subtitle, author, date, and type, with no body content to analyze. The title suggests an essay on the Antithesis Principle, framed as something smart people overlook and wise…

SVPG · Marty CaganApr 4, 2014

The Power of Milestones

Apr 4, 2014 · 3 min

Marty Cagan argues that many product teams grind through backlog stories without understanding the customer pain or business impact behind them, and that this is worsened by Kanban-style continuous delivery…

SVPG · Marty CaganJul 24, 2011

Project-based Funding

Jul 24, 2011 · 3 min

Marty Cagan argues that project-based funding, where companies approve discrete projects with business cases, is a poor model for building strong products. Teams cannot know early whether a project is worth pursuing or…

HEY World · Jason FriedDec 3, 2025

Introducing Fizzy, our newest product

Dec 3, 2025

Jason Fried announces Fizzy, a new kanban-style card-and-column tool from the team behind Basecamp. He argues that popular issue-tracking tools like Trello, Jira, and Asana have grown bloated and complicated, drifting…

SVPG · Marty CaganMar 15, 2023

Product Model Competencies

Mar 15, 2023 · 5 min

Marty Cagan introduces the core competencies that a product operating model requires, framing product teams as responsible for solving hard customer and business problems rather than delivering features on request. He…

SVPG · Marty CaganApr 16, 2026

Build to Learn vs Build to Earn

Apr 16, 2026 · 6 min

Marty Cagan argues that product work has two distinct modes: the project model, focused on output from predefined roadmaps, and the product model, focused on outcomes. As delivery costs have collapsed with AI, the…