“I’ve found a visual aid that is profoundly changing the way teams work. It’s working so well that I feel compelled to write a book about it. But that’s going to take time and I want you to have it today. So I’m going to scratch”
Cheryl Michael, CPO of CentralReach, argues that product leaders who want to act with confidence need a structured, data-driven approach to product operations rather than relying on intuition alone. She frames product…
Cagan argues that team autonomy and leadership control are reconciled when leaders supply two inputs: a clear product vision and specific, prioritized business objectives for each team. Teams should then have freedom…
Lenny Rachitsky argues that people learn about new products through seven distinct channels, split by whether they encounter the product online, out in the world, or at home, and whether the exposure is organic or paid…
Lenny Rachitsky maps the landscape of content-driven growth into five strategies, then zooms in on editorially generated SEO content (EGSO), where employees create search-optimized material. He profiles Slidebean…
Teresa Torres and Petra Wille examine the build vs. buy decision, which AI is reshaping. They argue the classic rule of thumb, to avoid building non-core functions, has limits, since vendors may be better positioned…
Teresa Torres argues that product teams often fixate on competitors' funding, press coverage, and launches, when they should focus on what customers actually do. She suggests competitors only deserve attention once…
Teresa Torres argues that product teams must map the opportunity space before solving problems, because customer interviews surface far more needs, pain points, and desires than any team can address. Treating…
Marty Cagan argues that green technology is poised to become the next major wave of innovation, much as the Internet touched nearly every business. He points to advances from Xerox PARC in solar concentrator…
Marty Cagan shares a chapter from his book EMPOWERED, written by SVPG partner Jon Moore, describing the digital transformation at The Guardian during a period of industry crisis. Facing collapsing advertising revenue…
Melissa Perri interviews Brian Bhuta, CPO at Signify Health, about how product leaders gain trust and influence, especially when joining a team full of resistance. Bhuta argues that influence is an advanced form of…
Teresa Torres uses a playful Halloween scenario, planning hot apple cider for neighbors, to illustrate the four levels of product analysis: design, feasibility, feature, and value. Each roadblock the cider plan hits…
Cagan argues that much of the confusion about product management comes from lumping together two very different team types that both get called 'product teams.' He distinguishes delivery teams (essentially re-packaged…
Marty Cagan argues that popular product measurement tools, such as product scorecards and Eric Ries's 'innovation accounting', are valuable for focusing on outcomes but are insufficient on their own. Measuring only…
Deb Liu, who led the team behind Facebook Marketplace, recounts how an idea she pitched in 2009 languished for years before a small Groups-based commerce test revealed organic buying and selling behavior. The team's…
Marty Cagan argues that product managers who spend their time prioritizing a laundry list of feature requests are working on the wrong problem. A feature-request roadmap pushes unvalidated features into the plan, skips…
Marty Cagan introduces a re-recorded audio edition of INSPIRED and reflects on how the book has held up since its 2007 and 2017 editions. He argues its focus on underlying principles rather than current process is why…
Marty Cagan argues that commercial software companies should never outsource three core competencies: product definition, user experience design, and the underlying site architecture/engineering that builds the product…
The article argues that the old advice to ignore competitors no longer holds, since new SaaS competitors appear constantly and may encroach from adjacent markets. Competitor research, done properly, is a way to learn…
This interview with Siamak Khorrami, Product Operations and Governance Lead at ATB Financial, a government-owned Canadian bank, describes how the bank built a product management capability during a multi-year digital…
Marty Cagan argues that when product managers find themselves working from home, they should treat the unexpected free time as an opportunity rather than a loss. Most PMs struggle to find time for the deep, high-value…
This podcast episode, hosted by Teresa Torres and Petra Wille, examines why product leaders struggle to protect time for deep, focused work such as strategic thinking, team alignment, and creative exploration. The hosts…
Melissa Perri shares advice gathered from experienced operators on what product leaders should prioritize during the COVID-19 crisis. Her core argument is that survival comes first: preserve cash, shift the roadmap…
Marty Cagan argues that Hewlett-Packard was Silicon Valley's greatest product company because its founders built a culture and structure for continually breeding new products and businesses. By splitting growing…