Drawer 09 · 291 notes · 89 people · 2005–2026

Startups & founders

Product-market fit, fundraising, early-stage building, and founder lessons

Q:
Answers from Startups & founders notes, cited
SVPG · Marty CaganSep 16, 2022

Changing How You Build

Sep 16, 2022 · 7 min

Marty Cagan and Jon Moore argue that a product-led company's engineering practices should rest on three principles: protecting customers, revenue, brand and colleagues; responding quickly to market needs; and earning…

Lenny’s Podcast124 min

The ultimate guide to PR

Emilie Gerber · Mar 21, 2024
Key learnings
  • Press often delivers second-order value: third-party validation for sales emails, recruiting outreach, and investor or sponsor…
  • For funding announcements, keep the pitch simple: amount raised, investors, and one line on why it matters, offered as an…
  • Follow up respectfully every three or four days with new information, and move on to other relevant reporters after a few…
Lenny’s Podcast118 min

The AI paradox: More automation, more humans, more work

Dan Shipper · May 24, 2026
Key learnings
  • Keep using the newest models and agent tools for your real work, and experiment on your own time if your employer restricts…
  • Expect most company AI to start as one shared agent that everyone can talk to, likely in Slack, rather than many personal agents…
  • Design products so agents can be users too: make them easy to drive via CLI and browser-friendly, because the customer's own AI…
SVPG · Marty CaganOct 17, 2008

Laid Off; Now What?

Oct 17, 2008 · 4 min

Marty Cagan argues that a layoff, though painful, can be turned into a valuable period for building product management skills and becoming a more desirable candidate. He briefly advises keeping professional social…

HEY World · Jason FriedNov 29, 2025

A beta is like inviting guests over

Nov 29, 2025

Jason Fried argues that the best time to invite outside users into a product is only a week or two before launch, when it is essentially a near-final release rather than an early beta. At that stage he is not seeking…

Medium · Hiten ShahOct 25, 2025

The Toy That Becomes an Operating System

Oct 25, 2025 · 3 min

Hiten Shah argues that transformative technologies often look like toys at first, and that Wabi's playful mini-apps are an early stage of a new personal operating system. He compares this to the early personal computer…

SVPG · Marty CaganSep 12, 2023

Who Is Product Operating Model For?

Sep 12, 2023

Marty Cagan addresses a common objection from non-tech companies: that the product operating model doesn't apply to them. He argues that being a 'tech company' is about how a business chooses to power its offering with…

Lenny’s Podcast66 min

The role of AI in product development

Ryan J. Salva · Sep 4, 2022
Key learnings
  • Ring-fence a dedicated R&D team for long-horizon, uncertain bets, reserving roughly 5-10% of capacity for audacious experiments…
  • Hand off research prototypes only after customer signal exists, and move researchers back to R&D based on a trained replacement…
  • Let the team that owns the product day to day control its own roadmap; don't outsource innovation entirely to an R&D group.
SVPG · Marty CaganDec 2, 2019

Inside SVPG

Dec 2, 2019 · 6 min

Marty Cagan explains how SVPG operates: it advises startups and growth-stage companies and runs public and private workshops on how strong product teams work. Demand far exceeds capacity, which he attributes to SVPG's…

Lenny’s Newsletter♥ 175

State of the product job market, part 2

Sep 24, 2024 · 10 min
Subscriber post — summary only

Lenny Rachitsky's follow-up report uses data from TrueUp (new tech job openings) and Live Data Technologies (job changes) to map the state of the product job market. It covers a slow recovery, a tilt toward senior PM…

Lenny’s Podcast99 min

How to see like a designer: The hidden power of typography and logos

Jessica Hische · Oct 20, 2024
Key learnings
  • Startups can launch with a quick, internally made logo, then invest in a custom refresh once the company is more stable, avoiding…
  • Signs it's time to upgrade a logo include a broader rollout of the brand, printing swag or hosting events, or needing assets that…
  • A custom logo or typography makes your brand harder to copy than a freely available font, which matters once success attracts…
Lenny’s Podcast129 min

How to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook

Sam Lessin · Jan 15, 2026
Key learnings
  • Aim to enter a room with a low heart rate and an abundance mindset rather than scarcity, since the conversation is a…
  • Arrive a little early, roughly 10 to 15 minutes, and never make a late guest feel bad; a simple apology is enough.
  • When you forget someone's name, introduce your partner first and let the moment hang so the other person picks up the name, or…
Lenny’s Podcast131 min

How Devin replaces your junior engineers with infinite AI interns that never sleep

Scott Wu · Sep 8, 2025
Key learnings
  • Treat an AI agent like a junior engineer: scope it with well-defined tasks rather than open-ended problems, and start with small…
  • Run several agents asynchronously in parallel and only step in for the portions needing human judgment, such as scoping…
  • Invest up front in setup for the agent: connect repositories, teach it how to run lint and CI, and give it a virtual machine so…
Medium · Hiten ShahNov 21, 2025

The History of Website Heatmaps

Nov 21, 2025 · 25 min

This essay traces how website heatmaps emerged from a blind spot in early web analytics, which counted page destinations rather than the actual interactions visitors made. Two identically destined links were merged into…

Lenny’s Newsletter♥ 61

Differentiating your product

Jan 11, 2022 · 9 min
Subscriber post — summary only

Lenny Rachitsky argues that product differentiation is essential, drawing on Michael Porter's view that winners either operate better or perform differently from rivals. The post lays out seven practical differentiators…

SVPG · Marty CaganOct 5, 2011

The Greatest

Oct 5, 2011

Marty Cagan pays tribute to Steve Jobs following his death, calling him arguably the greatest figure in the product world. He credits Jobs with tackling very hard problems and producing products that defined their…