Drawer 09 · 291 notes · 89 people · 2005–2026

Startups & founders

Product-market fit, fundraising, early-stage building, and founder lessons

Q:
Answers from Startups & founders notes, cited
SVPG · Marty CaganSep 9, 2024

Coaching Founder Mode

Sep 9, 2024 · 11 min

Marty Cagan argues that when companies grow, boards often push founders to hand over leadership to professional managers, but the stronger path is to coach founders into strong product leaders. He contrasts two failure…

Lenny’s Newsletter♥ 84

What is a good growth rate

Apr 26, 2022 · 12 min
Subscriber post — summary only

Lenny Rachitsky surveys about two dozen venture investors on what growth rates count as good or great at each stage of a business. The post argues that early-stage investors weigh time-to-$1M ARR, retention, and…

Product Talk · Teresa TorresNov 4, 2011

Turning Big Ideas Into Great Products

Nov 4, 2011 · 3 min

Teresa Torres argues that many startups treat product management as little more than turning feedback into a feature list, and that the discipline remains underdeveloped. She notes that teams know valuable research…

SVPG · Marty CaganOct 6, 2008

Moving From Enterprise To Consumer

Oct 6, 2008 · 5 min

Marty Cagan argues that enterprise software companies sometimes need to become consumer or small-business companies, whether because enterprise markets are saturated, investors demand bigger markets, or leaders tire of…

SVPG · Marty CaganFeb 3, 2013

Vision Pivots vs. Discovery Pivots

Feb 3, 2013 · 4 min

Marty Cagan argues that the word "pivot" is overused in product teams and that teams too often abandon their product vision far too early. He separates two kinds of pivots: vision pivots, which change the underlying…

Product Talk · Teresa TorresJun 7, 2012

Why the BranchOut Decline Isn't Surprising

Jun 7, 2012 · 3 min

Teresa Torres argues that the rapid user decline of BranchOut, a Facebook-based social recruiting app, was predictable because its core assumption failed. Her team had built a similar product and, through interviews…

SVPG · Marty CaganMar 7, 2012

Viable Product vs. Minimal Product

Mar 7, 2012

Marty Cagan argues that a product proving it works and is usable is not the same as a product people will actually choose to buy and use. He calls the smallest functional, usable version a 'Minimal Product' and reserves…

SVPG · Marty CaganJun 22, 2013

Lean Canvas vs. Opportunity Assessment

Jun 22, 2013

Cagan distinguishes two lightweight planning tools that are often confused: the Business Model or Lean Canvas and the Opportunity Assessment. The Canvas suits new businesses or entirely new product lines, where many…

HEY World · Jason FriedAug 21, 2025

An obligation to independence

Aug 21, 2025

Jason Fried argues that owning an independent company is a rare privilege, one that frees leaders to experiment in ways that public companies and businesses forced to justify every move cannot. He encourages owners not…

Lenny’s Newsletter♥ 8

When to hire your first product manager

Sep 15, 2020 · 7 min
Subscriber post — summary only

Lenny Rachitsky argues that good PMs make product teams better, and that the core PM jobs (shaping, shipping, and synchronizing) must be covered by someone regardless of hiring. He outlines three signs it's time to hire…

SVPG · Marty CaganSep 17, 2025

Forward Deployed Engineers

Sep 17, 2025 · 5 min

Marty Cagan argues that Forward Deployed Engineers (FDEs)—technical product creators who embed with customers to deeply understand their problems—are a powerful practice that applies well beyond the hard, high-stakes…

Lenny’s Newsletter · Free post♥ 21

Healing your co-founder relationship

May 18, 2021 · 11 min

Carole Robin, co-creator of Stanford's 'Touchy Feely' course, answers a reader whose co-founder relationship is deteriorating while the business still needs it to work. She argues that co-founder friction, like marriage…

HEY World · Jason FriedJul 25, 2025

Knives and battleships

Jul 25, 2025

Jason Fried responds to the recurring criticism that Basecamp makes 'yet another' to-do list, chat, or messaging product. He admits the pull toward grander missions in tech is real, but argues it looks odd when applied…

Lenny’s Newsletter♥ 72

All the ways to grow your product

Aug 23, 2022 · 10 min
Subscriber post — summary only

Lenny answers a reader's question about growth levers beyond his consumer growth series. He recaps the Racecar Growth Framework (kickstarts, growth engines, lubricants, turbo boosts), then introduces two mid-stage…

Lenny’s Newsletter · Free post♥ 60

60 ideas to boost your growth

Oct 12, 2021 · 15 min

This guest-written issue, drawn from Ali Abouelatta's First 1000 research, catalogs 60 examples of 'Turbo Boosts,' one-off events that temporarily accelerate growth. It frames them as the fuel-like components of a…