Cagan argues that the traditional role of the salesperson is shrinking as customers now research, trial, and buy products online before ever talking to a rep. He identifies the main barriers that kept people buying…
“The Concept2 RowErg is one of the highest quality products I've ever used. Had one for years now, feels like it'll last another 100. Simple construction, durable materials, low maintenance. Comically easy to assemble. Tips up for storage, leaving a tiny footprint. The PM5 display is simple B&W, no touchscreen, just a few easy-to-use-when-sweaty rubberized buttons. Just two D batteries…”
Marty Cagan argues that product teams often fixate on a single kind of analytics, usually web analytics, and miss the larger picture. He lays out four flavors that matter for product work: user analytics on how real…
Lenny Rachitsky synthesizes lessons from Stytch's CEO and marketing leaders at other startups on running out-of-home (billboard, bus, transit) ad campaigns for B2B software. The post argues OOH is best for brand…
Lenny Rachitsky answers a reader worried about layoffs by compiling advice from people who were recently laid off. The post walks through seven preparation steps, including documenting accomplishments, rebuilding your…