Colin Matthews explains that ChatGPT apps let third-party tools surface interactive widgets inside conversations, creating a potentially major distribution channel. The post covers how users discover apps contextually…
“We've discussed why you should send product emails, how you can design emails to convert, and how you can ensure your emails get delivered. Today, we'll look at what you can expect from your product emails. Understanding Open Rates Open rate = the # of people who opened your email”
Marty Cagan argues that product managers should formally assess new product opportunities before building, rather than relying on executive decree, intuition, or a single large customer's funding. He notes that Market…
Teresa Torres addresses a common obstacle to continuous discovery: sales and marketing teams that resist product managers talking to customers. She explains that this resistance usually stems from fear of the unknown…
AI can tell you why you lost a deal even when it has no idea. I asked Claude why Linear is losing deals to Jira. All it had was public web research. There were no buyer interviews, call notes, or deal records behind the answer. Claude still gave me reasons. With the win/loss
If you use AI for competitor research, steal this rule. Every claim gets a date. Last week Claude answered a simple question about Linear’s competitors using an old source as if it were recent. It also stated a guess as fact. The skill forced the answer to show the dates,
Marty Cagan reflects on whether product discovery techniques built for software apply to non-technology products. He tested them while writing a book, using customer research, a small group of charter customers…
Marty Cagan argues that internal products, while worth treating as real products, carry a lower bar on value, usability, feasibility and viability than commercial products. Internal users cannot switch to competitors…
This podcast episode, hosted by Teresa Torres with guest Petra Wille, examines whether product discovery differs fundamentally between B2B and B2C products. The hosts argue the core principles are largely consistent…
Lenny Rachitsky opens with a note on the war in Ukraine and ways to help, then answers a reader question about waitlist conversion. Drawing on founder input, he shares rough conversion benchmarks for free sign-ups, paid…
Teresa Torres argues that B2B and B2C discovery are less different than people assume, since most consumer products also serve multiple stakeholders such as advertisers or content providers. The key issue in enterprise…
Teresa Torres introduces a new series, Conversations with Claude, showing how she uses Claude Code for real work. Her first example is a content audit of Product Talk, which she delegated to Claude with a task file and…
Marty Cagan, author of INSPIRED, EMPOWERED, TRANSFORMED and LOVED, shares discussion guides for book clubs and product teams. The guide recommends an order for reading the books, starting with TRANSFORMED for an…
Guest authors Michael Kaminsky and Mike Taylor explain how marketers measure incrementality, the true sales caused by spend, using three methods: multi-touch attribution, marketing mix modeling, and conversion lift…
Marty Cagan argues that many teams disband the people who built and launched a product right after release, wasting the period when learning and correction are most valuable. He proposes a dedicated "Rapid Response"…
The first thing I want from AI doing product marketing is the ability to say "I don’t know." If it can’t verify a competitor change, that uncertainty belongs in the answer. If a recommendation needs evidence it doesn’t have, the system should stop there. Friday at 10 AM PT I’m
Lenny Rachitsky argues that product differentiation is essential, drawing on Michael Porter's view that winners either operate better or perform differently from rivals. The post lays out seven practical differentiators…
Jason Fried describes an experiment for a free in-person Basecamp event in Chicago: attendees pay a $100 refundable deposit at registration and get the cash back at the door if they show up. The problem is that free…
Teresa Torres recounts a poorly timed home-page redesign that disrupted a live sales demo, and uses it to examine the tension between continuous deployment and the disruption frequent product change causes. She argues…
This Product in Practice feature profiles Lisa Orr, a former data scientist turned product manager at Airship, who leads discovery for the orchestration product area with coaching from Teresa Torres. It shows how a…
Teresa Torres interviews the founders and CTO of Snapbar, a 14-year-old company that started as a wedding photo booth business, pivoted to a virtual product when COVID eliminated its events, and then rebuilt itself…
Marty Cagan argues that product innovation is no longer confined to Silicon Valley and that talent in developing markets is moving through a clear progression. The industry began with outsourcing, moved to US companies…
Lenny explains when a product should be free and how to choose between freemium and a free trial, based on an analysis of about 50 SaaS pricing models. He frames free as an acquisition strategy, either disrupting a…