Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
Product Talk · Teresa TorresMar 14, 2013

How To Run an A/B Test

Mar 14, 2013 · 11 min

Teresa Torres argues that A/B testing should follow the scientific method rather than being used for trivial tweaks like button colors or wording. She recommends starting from a real insight about why recipients ignore…

Lenny’s Podcast131 min

Boris Cherny

Boris Cherny · Feb 19, 2026
Key learnings
  • Ship with minimal scaffolding and let the model choose tools and order of operations, rather than boxing it into rigid workflows…
  • Watch how people hack your product for purposes it wasn't designed for; that latent demand, like data scientists using a terminal…
  • Bet on the more general model over time instead of fine-tuning or tiny models, since scaffolding gains of 10-20% often vanish…
Lenny’s Newsletter♥ 328

How top PMs increase their leverage with AI

Jun 30, 2026 · 13 min
Subscriber post — summary only

Lenny Rachitsky, introducing a guest post by Colin on AI leverage for product managers, argues that PM work is shifting from coordination toward hands-on building with AI. The post lays out three ladders of leverage…

The Beautiful Mess · John Cutler♥ 30

TBM 428: Yes, Robot. Yes, Boss?

Jul 3, 2026

John Cutler reflects on the growing role of AI in product and team work, framing it as something that can play several supporting roles: a scribe that captures notes, a thought partner that challenges ideas, a tool that…

Lenny’s Newsletter♥ 7

Communicating bad news - Issue 26

May 19, 2020 · 4 min
Subscriber post — summary only

Lenny Rachitsky answers a reader who must deliver bad news after inheriting a six-month onboarding overhaul that performed worse on metrics than the old flow. He argues the key is imagining you are the decision-maker…

Lenny’s Newsletter♥ 17

How to run SEO experiments

Dec 15, 2020 · 16 min
Subscriber post — summary only

Brian Ta, a former SEO lead at Airbnb, Strava, and AngelList, explains how to run SEO experiments on sites with thousands of programmatic pages. He argues SEO tests must be bucketed at the page level rather than the…