Execution, roadmaps & process

How the 10/10/10 Rule can Lead to Better Product Decisions

Teresa Torres describes a common product dilemma: a few at-risk customers request a feature that doesn't fit the product's strategy and may have more perceived than actual value. She argues that the hardest part is not…

Let's Talk Innovation: A Conversation with Tim Meaney and Teresa Torres

Teresa Torres recounts visiting the Kindling team and recording a podcast-style interview with its founder, Tim Meaney, about innovation. The post frames Kindling, an idea management tool, as a long-time favorite of…

The Product Scorecard

Cagan argues that many companies lack a clear way to tell whether product managers' work actually aligns with business strategy, and that teams drift into chasing feature ideas. He proposes a 'Product Scorecard': a…

Understanding How Product Outcomes Connect to Revenue and Costs

Teresa Torres and Hope Gurion analyze free-text answers from a 2022 benchmark survey where many product teams answered 'other' when asked whether their product aims to grow revenue or reduce costs. Using real examples…

Taking Continuous Discovery to the Next Level at SEEK [Case Study]

Teresa Torres, a discovery coach, shares a case study of a SEEK product team that moved from ad hoc, as-needed discovery to a structured, continuous discovery practice. Before coaching, the team interviewed customers…

How to build your PM second brain with ChatGPT

Amir Klein, writing via Lenny's newsletter, explains how he built an AI 'second brain' using ChatGPT Projects while launching monday.com's first AI agent. He covers giving the project a defined personality, feeding it…

Dealing With Setbacks - All Things Product Podcast with Teresa Torres & Petra Wille

In this All Things Product episode, Teresa Torres and Petra Wille discuss the emotional reality of setbacks in product work, drawing on Teresa's personal experience of a long injury recovery. They argue that failed…

Top 10 Reasons for Weak Product

Marty Cagan argues that weak products are those that fail to meet their objectives or create new revenue and growth for the company. He lists ten root causes, centered on the absence of a real product vision…

Prototypes vs Products

Marty Cagan argues that a new wave of generative AI prototyping tools has been a good development for product discovery, but it has created confusion among product managers who fail to distinguish a prototype from a…

Transformation Anti-Patterns: Management Consultancies

Marty Cagan argues that a common reason transformation efforts fail is structural: large management consultancies and IT outsourcing firms are poorly positioned to drive a shift to the product model. Their people are…

Lessons From Incubators

Marty Cagan examines what business incubators, from independent startup accelerators to corporate labs like HP Labs and Yahoo's Brickhouse, teach about turning product ideas into successful companies or products. He…

Do One Thing Well

Teresa Torres argues that a product should be built around doing one thing exceptionally well. Such focus helps customers understand when and why to use it, gives the team a realistic chance of being the best at that…

Business Strategy vs. Product Strategy

Cagan argues that many companies blur business strategy and product strategy, which leaves executives buried in feature-level decisions and product managers without the context or empowerment they need. Business…

Setting Product Goals

Teresa Torres walks through how she sets quarterly product goals for her team, focusing on the most valuable thing the business needs next. She shows three quarters of goals that changed as her understanding grew: first…

Product Discovery Series

This is an index page from SVPG (Silicon Valley Product Group) curating its articles on product discovery, the work of deciding what to build before handing it to delivery. The page is organized into four groups…

Ch. 3: Focusing on Outcoes Over Outputs

This post is a monthly reading guide for a book club celebrating the fifth anniversary of Continuous Discovery Habits, focused on Chapter 3 about outcomes versus outputs. It frames the chapter's core idea: product teams…

Product in Practice: One Product Manager’s Quest to Adopt Continuous Discovery at Her Company

Teresa Torres profiles Bianca Starling, a senior product manager at Voxy, who adopted continuous discovery habits by starting with a small, time-boxed MVP rather than overhauling the whole product organization. She…

4 Powerful Ways to Use Rapid Prototyping to Drive Product Success

Teresa Torres argues that rapid prototyping is far broader than wireframes and usability testing. She offers a working definition of a prototype as something that simulates an experience, is built to answer a specific…

Behind the product: Replit

Corporate Hubris

Marty Cagan, a longtime product leader, argues that Google, despite its strong performance and assets, is at risk over the long term for two reasons: weak conversion of product opportunities into finished, integrated…

Assumption Testing: Everything You Need to Know to Get Started

Teresa Torres argues that product teams should regularly test the underlying assumptions behind their ideas rather than whole solutions, so they can compare options quickly and drop weak ones early. She explains that an…

Lessons from the VC Industry

Marty Cagan argues that product companies can learn a great deal from venture capital firms, which are also in the business of making product investments and maximizing returns. He contrasts VC practices with typical…

High-Fidelity Prototypes

Marty Cagan argues that high-fidelity prototypes are one of the most powerful tools for discovering a product that is valuable, usable and feasible. He lists ten benefits, including testing ideas with users before major…