Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
SVPG · Marty CaganJun 29, 2018

Revenge of the PMO

Jun 29, 2018 · 9 min

Marty Cagan argues that the Agile movement had two parts: frequent small releases, and empowering teams to solve problems rather than execute roadmaps. The first change spread easily, but the second threatened…

Lenny’s Podcast116 min

The 10 traits of great PMs, how AI will impact your product, and Slack’s product development process

Noah Weiss · Jul 23, 2023
Key learnings
  • Distill company-level product taste into a shared set of principles so teams can self-evaluate and founders are not the sole…
  • Involve founders early for strategy, goals and anti-goals, then again at the end to taste the product, and keep iterating in…
  • Run complaint storms by critiquing adjacent products' customer journeys first, which builds calibration and fresh empathy before…
Lenny’s Podcast100 min

Good Strategy, Bad Strategy

Richard Rumelt · Jan 21, 2024
Key learnings
  • Treat strategy as a response to one or two real challenges, not a list of ambitions, priorities, or aspirations; Rumelt suggests…
  • A solid strategy has three parts: a diagnosis of the situation, a guiding policy for dealing with it, and coherent actions that…
  • Test your strategy for bad signs: goals dressed up as strategy, fluffy jargon, missing diagnosis, and actions that contradict one…
SVPG · Marty CaganMar 12, 2020

Working From Home

Mar 12, 2020 · 4 min

Marty Cagan argues that when product managers find themselves working from home, they should treat the unexpected free time as an opportunity rather than a loss. Most PMs struggle to find time for the deep, high-value…

Lenny’s Podcast105 min

How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

Nikita Bier · Aug 25, 2024
Key learnings
  • Look for latent demand: when users go through a distorted workaround to get a value, that signal can reveal a product idea with…
  • Target teens for social and communication products, since invitations per user drop roughly 20% per year from age 13 to 18, and…
  • Build a reproducible testing process: Bier argues that the number of shots at bat and how reliably you test ideas matters more…
Lenny’s Podcast123 min

10 contrarian leadership truths every leader needs to hear

Matt MacInnis · Dec 28, 2025
Key learnings
  • Extraordinary outcomes require extraordinary effort; if people feel comfortable at work, something has gone wrong, and leaders…
  • Deliberately understaff projects, since overstaffing invites politics and pulls people onto low-priority work before it is clear…
  • Withholding feedback is selfish because it optimizes for your own comfort; escalate issues in public and give direct feedback…
SVPG · Marty CaganJan 27, 2025

The Product Model and Agile

Jan 27, 2025 · 4 min

Marty Cagan addresses a recurring question: how Agile relates to the Product Operating Model. He argues Agile is only one of three dimensions of the product model, covering how software is built, tested, and deployed…

SVPG · Marty CaganMar 4, 2020

Team Objectives – Accountability

Mar 4, 2020

Marty Cagan argues that empowerment in product teams must be paired with accountability, and that how accountability applies depends on the ambition of the objective. A team that misses a bold "Moon Shot" goal is…

SVPG · Marty CaganJun 28, 2019

Coaching – Managing Time

Jun 28, 2019 · 4 min

Marty Cagan argues that effective product managers need about four uninterrupted hours a day for product discovery: working out valuable, usable, feasible, and viable solutions to hard problems. He observes that many…

Lenny’s Podcast193 min

Reflections on a movement

Eric Ries · Oct 29, 2023
Key learnings
  • Treat a startup as an experiment: state the hypothesis, identify the leap-of-faith assumptions, and design the cheapest test that…
  • An MVP is defined by the hypothesis being tested, not by a fixed level of stripped-down quality; it can be a brochure, a…
  • Quality is defined by the customer, so teams that don't know their customer can't really know what a quality bar means; get early…
SVPG · Marty CaganFeb 8, 2023

The Alternative To Agile Coaches

Feb 8, 2023

Marty Cagan argues that the real alternative to dedicated Agile coaches is competent line management: engineering, product, and design managers coaching their people in hands-on skills. He contrasts a 'Team Red' that…

Product Talk · Teresa TorresAug 5, 2013

Start An Idea Journal

Aug 5, 2013 · 4 min

“This post is part of a series about making better product decisions. I have a friend (a skier) who decided that snowboarding needed to be more like skiing. He thought that snowboarding looked fun, but he didn't want to give up the precision of two skis. Being an engineer,”

Lenny’s Podcast87 min

Lessons from scaling Uber and Opendoor

Brian Tolkin · Aug 4, 2024
Key learnings
  • Treat operations and product as complementary engines rather than rivals; a company runs best when both feed each other with…
  • Start with manual, human-in-the-loop processes to learn, then automate with technology once volume makes manual work break…
  • Be explicit about where scarce engineering effort goes, focusing on the core leverage point (like dispatch and pricing early on)…
@lissijean · Melissa Perri on X♥ 9
Product teams need to think like investors—understand the real cost, focus on ROI, and balance risk to drive outcomes. Fabrice des Mazery, former CPO at TheFork, shares how shifting to an investment mindset leads to smarter decisions and impact. Listen:
SVPG · Marty CaganAug 20, 2012

Time-Boxing Product Discovery

Aug 20, 2012 · 3 min

Marty Cagan argues that product teams doing discovery often move far too slowly, risking wasted time and money on unvalidated ideas. He distinguishes time-boxing (fixed work period followed by reflection) from…

Lenny’s Podcast101 min

The things engineers are desperate for PMs to understand

Camille Fournier · Sep 15, 2024
Key learnings
  • Share credit generously with engineers and give them room to present their own technical contributions rather than taking the…
  • Show genuine interest in engineering details, even if you don't need to master them, since dismissing them signals a lack of…
  • Avoid acting as a go-between for engineers and stakeholders; if you keep relaying questions back and forth, connect the people…
Lenny’s Newsletter♥ 171

Getting better at product strategy

Sep 8, 2020 · 13 min
Subscriber post — summary only

Lenny walks through how his Airbnb team turned a problem of rejected booking requests into an 'Instant Book' strategy that grew instant bookings from about 5% to over 80%. He breaks strategy into three steps…

SVPG · Marty CaganMar 17, 2013

The Inconvenient Truth About Product

Mar 17, 2013

Marty Cagan argues that product teams relying on long, pre-negotiated roadmaps repeatedly fail to deliver business results because of two unavoidable realities. First, at least half of ideas won't work, whether…

SVPG · Marty CaganDec 14, 2005

Outwit-Outlast-Outplay

Dec 14, 2005 · 5 min

Marty Cagan argues that product management is demanding and that product managers inevitably face rough days, which matter more because their teams watch how they react. He offers a set of practical habits for breaking…

SVPG · Marty CaganJan 15, 2007

Innovating in Large Companies

Jan 15, 2007 · 6 min

Cagan argues that innovation is harder in large companies because growing organizations become risk-averse, but it is still possible and essential. He says corporate culture and one's manager are the biggest factors…