Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
Lenny’s Newsletter · Free post♥ 239

The Best of Lenny’s Newsletter 2021

Aug 17, 2021 · 6 min

“Q: I recently discovered your newsletter, and I’m finding it hard to browse your posts. Is there someplace I can find your best stuff, ideally grouped by topic? After two and a half years of putting out this newsletter every single week, we’re now at over 150 posts. Discoverability has become a problem. So let’s fix that. Below, I’ve collected my best posts, from day one until today, roughly sorted by popularity, across nine topics: 1…”

Lenny’s Newsletter♥ 13

Defending your big bets

Mar 16, 2021 · 6 min
Subscriber post — summary only

Lenny answers a reader's question about keeping support for a long-term 'big bet' project at a large company. His core argument is that steady, visible wins (the 80/20 split of incremental work and high-risk work) earn…

SVPG · Marty CaganJun 29, 2018

Revenge of the PMO

Jun 29, 2018 · 9 min

Marty Cagan argues that the Agile movement had two parts: frequent small releases, and empowering teams to solve problems rather than execute roadmaps. The first change spread easily, but the second threatened…

SVPG · Marty CaganMar 12, 2020

Working From Home

Mar 12, 2020 · 4 min

Marty Cagan argues that when product managers find themselves working from home, they should treat the unexpected free time as an opportunity rather than a loss. Most PMs struggle to find time for the deep, high-value…

SVPG · Marty CaganJan 27, 2025

The Product Model and Agile

Jan 27, 2025 · 4 min

Marty Cagan addresses a recurring question: how Agile relates to the Product Operating Model. He argues Agile is only one of three dimensions of the product model, covering how software is built, tested, and deployed…

SVPG · Marty CaganMar 4, 2020

Team Objectives – Accountability

Mar 4, 2020

Marty Cagan argues that empowerment in product teams must be paired with accountability, and that how accountability applies depends on the ambition of the objective. A team that misses a bold "Moon Shot" goal is…

SVPG · Marty CaganJun 28, 2019

Coaching – Managing Time

Jun 28, 2019 · 4 min

Marty Cagan argues that effective product managers need about four uninterrupted hours a day for product discovery: working out valuable, usable, feasible, and viable solutions to hard problems. He observes that many…

SVPG · Marty CaganFeb 8, 2023

The Alternative To Agile Coaches

Feb 8, 2023

Marty Cagan argues that the real alternative to dedicated Agile coaches is competent line management: engineering, product, and design managers coaching their people in hands-on skills. He contrasts a 'Team Red' that…

Product Talk · Teresa TorresAug 5, 2013

Start An Idea Journal

Aug 5, 2013 · 4 min

Teresa Torres uses the story of a skier who tried to build a snowboard that worked like skis, despite lukewarm feedback, to show how product teams fall into one-idea-at-a-time thinking. Drawing on the Heath brothers'…

SVPG · Marty CaganAug 20, 2012

Time-Boxing Product Discovery

Aug 20, 2012 · 3 min

Marty Cagan argues that product teams doing discovery often move far too slowly, risking wasted time and money on unvalidated ideas. He distinguishes time-boxing (fixed work period followed by reflection) from…

Lenny’s Newsletter♥ 171

Getting better at product strategy

Sep 8, 2020 · 13 min
Subscriber post — summary only

Lenny walks through how his Airbnb team turned a problem of rejected booking requests into an 'Instant Book' strategy that grew instant bookings from about 5% to over 80%. He breaks strategy into three steps…

SVPG · Marty CaganMar 17, 2013

The Inconvenient Truth About Product

Mar 17, 2013

Marty Cagan argues that product teams relying on long, pre-negotiated roadmaps repeatedly fail to deliver business results because of two unavoidable realities. First, at least half of ideas won't work, whether…

SVPG · Marty CaganDec 14, 2005

Outwit-Outlast-Outplay

Dec 14, 2005 · 5 min

Marty Cagan argues that product management is demanding and that product managers inevitably face rough days, which matter more because their teams watch how they react. He offers a set of practical habits for breaking…

SVPG · Marty CaganJan 15, 2007

Innovating in Large Companies

Jan 15, 2007 · 6 min

Cagan argues that innovation is harder in large companies because growing organizations become risk-averse, but it is still possible and essential. He says corporate culture and one's manager are the biggest factors…

HEY World · Jason FriedJun 2, 2025

Turning back can be getting ahead

Jun 2, 2025

Jason Fried argues that when we meet a simpler system, idea, or implementation, our instinct is often to dismiss it as insufficient. He suggests a better response is to ask why our own work has become so complicated and…

Lenny’s Newsletter♥ 255

On saying no

May 21, 2024 · 13 min
Subscriber post — summary only

Lenny Rachitsky shares how he learned to say no to the constant flow of requests as a solopreneur, arguing that protecting focus on the few things that made you successful is essential. He offers a decision framework…

SVPG · Marty CaganFeb 18, 2020

Product Strategy – Focus

Feb 18, 2020 · 7 min

Marty Cagan argues that organizations believe they are good at focus but usually chase 20-30 'critical' initiatives when only two or three truly matter. He contrasts this with Pandora's stakeholder-driven prioritization…

SVPG · Marty CaganApr 16, 2007

Design vs. Implementation

Apr 16, 2007 · 5 min

Cagan argues that user experience design should be completed before implementation begins, even though requirements/design and implementation/testing can each be run in parallel within their own pairs. He explains that…