Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
Product Talk · Teresa TorresAug 8, 2013

How To Make Better Product Decisions

Aug 8, 2013 · 3 min

“This post is part of a series about making better product decisions. "The remarkable thing about your mental life is that you are rarely ever stumped.” - Daniel Kahneman It's Thursday morning. You settle into your office chair, you crack open your laptop, you take a deep breath as you”

SVPG · Marty CaganJul 14, 2025

The Politics of Pilot Teams

Jul 14, 2025 · 8 min

Marty Cagan argues that as more companies move toward the product operating model, political dynamics become central to change, and a well-designed pilot team is the key early step. A pilot acts as a low-cost, fast MVP…

Lenny’s Newsletter♥ 13

One team, one roadmap - Issue 30

Jun 16, 2020 · 3 min
Subscriber post — summary only

Lenny answers a reader's question about having separate design and engineering roadmaps, arguing that cross-functional teams should converge on one source-of-truth roadmap. He outlines the core benefits of a shared…

Lenny’s Newsletter♥ 432

Become a more technical product manager

Mar 26, 2024 · 13 min
Subscriber post — summary only

Lenny Rachitsky, with instructor Colin Matthews, offers a practical primer for product managers who want stronger technical fluency. It walks through application architecture (client, server, database), how APIs work…

SVPG · Marty CaganFeb 24, 2020

Team Objectives – Overview

Feb 24, 2020 · 4 min

Marty Cagan explains why he has largely stopped recommending OKRs (Objectives and Key Results) to most companies: the technique is simple, but organizations rarely have the structure it needs to work. He argues three…

SVPG · Marty CaganOct 24, 2012

Continuous Discovery

Oct 24, 2012 · 3 min

Marty Cagan describes a growing trend where product teams move from batch-style phases to continuous practices in both delivery and discovery. He traces how continuous integration, testing, and deployment have spread…

SVPG · Marty CaganFeb 8, 2016

When Performance Is Measured By Results

Feb 8, 2016

Marty Cagan argues that the performance-management ideas he learned at Hewlett-Packard, Management by Objectives (later refined as OKRs), remain the foundation of how the best companies operate. The first principle is…

SVPG · Marty CaganAug 13, 2024

The Product Model in Outsourcing

Aug 13, 2024 · 15 min

Marty Cagan and Josh Kerievsky argue that outsourcing agencies can apply the product model to custom solution work, even though clients often arrive with a fixed solution in mind and fixed-price contracts. The core…

SVPG · Marty CaganDec 7, 2008

Product Management in Economic Downturns

Dec 7, 2008

Marty Cagan argues that economic downturns, while painful, can be a productive period for product teams and companies that know how to use them. Beyond the defensive measure of cutting costs to extend runway, he…

Product Talk · Teresa TorresSep 27, 2012

Writing Acceptable Acceptance Criteria

Sep 27, 2012 · 3 min

Teresa Torres argues that acceptance criteria are often the missing piece of a user story, and that they determine when a story is ready for release. She contends that criteria should be written from the end-user's…

Product Talk · Teresa TorresSep 30, 2013

Don't Overcommit to a Bad Idea

Sep 30, 2013 · 3 min

Teresa Torres uses Jia Jiang's story of pursuing a startup dream under a six-month deadline to introduce the idea of tripwires: predefined points where a decision gets reconsidered. She argues that as people invest…

SVPG · Marty CaganNov 1, 2012

Assessing Customer Impact

Nov 1, 2012 · 4 min

Marty Cagan argues that as teams move to frequent or continuous delivery, releases can surprise customers and internal stakeholders such as sales, service, and product marketing. Most incremental releases are invisible…

SVPG · Marty CaganFeb 2, 2009

How To Kill Innovation

Feb 2, 2009 · 3 min

Marty Cagan argues that Six Sigma, a quality-control methodology proven in manufacturing, does real damage when applied to software product discovery and development. He observes that once influential innovators such as…

HEY World · Jason FriedJul 24, 2026

Mistaking making for the thing you've made

Jul 24, 2026

Jason Fried argues that how fast a product is built, how many commits or people went into it, and how many hours were spent are all development metrics about the work, not the product. These measures say nothing about…

SVPG · Marty CaganAug 28, 2007

Product Management vs. Product Marketing

Aug 28, 2007 · 6 min

Marty Cagan argues that many product releases fail because the product manager role is poorly defined in companies, and that this is often the root cause of wasted release cycles. He defines the product manager as the…

SVPG · Marty CaganAug 9, 2014

Profit and Loss Responsibility

Aug 9, 2014

Marty Cagan addresses a recurring question from company leaders: should product managers carry P&L responsibility? He traces the idea to consumer packaged goods, where a product manager owned costs, marketing, forecasts…