Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
Product Talk · Teresa TorresMay 4, 2026

Ch. 6: Mapping the Opportunity Space

May 4, 2026 · 6 min

“Continuous Discovery Habits turns five this year. And to celebrate we are reading the book together. Each month, I am releasing an in-depth reading guide that includes: * The chapters we will be reading * A preview of the most important concepts we'll be learning about * Short videos you can”

HEY World · Jason FriedJul 25, 2025

Knives and battleships

Jul 25, 2025

Jason Fried responds to the recurring criticism that Basecamp makes 'yet another' to-do list, chat, or messaging product. He admits the pull toward grander missions in tech is real, but argues it looks odd when applied…

SVPG · Marty CaganJul 16, 2019

Coaching – Thinking

Jul 16, 2019 · 4 min

Marty Cagan argues that the most important trait of a capable product manager is the ability to think, which is distinct from raw intelligence. Product management is fundamentally problem solving under many simultaneous…

Lenny’s Newsletter · Free post♥ 62

Getting buy-in

Jun 10, 2021 · 9 min

Shivani Berry, a former PM turned leadership coach, argues that buy-in comes from showing teammates how your idea advances their goals. She explains three common failure modes: assuming others think like you, feeling…

SVPG · Marty CaganMar 5, 2010

Product Discovery for Non-Technology Products

Mar 5, 2010 · 4 min

Marty Cagan reflects on whether product discovery techniques built for software apply to non-technology products. He tested them while writing a book, using customer research, a small group of charter customers…

SVPG · Marty CaganDec 21, 2020

Lead with Context not Control

Dec 21, 2020 · 3 min

Marty Cagan reviews Reed Hastings' book No Rules Rules and uses Netflix's mantra 'lead with context and not control' to argue for empowering product teams. He recounts Hastings' story of a manager making a seemingly bad…

Product Talk · Teresa TorresMay 14, 2013

Measure What Matters

May 14, 2013

Teresa Torres recounts advising a junior designer who wanted to grow in user experience design. She argues that hands-on learning matters more than reading or talking, and that the designer's best growth opportunity is…

SVPG · Marty CaganJan 4, 2008

The Best Product Management Model?

Jan 4, 2008 · 3 min

Cagan argues that companies often ask how they can copy the product management model of Google or Apple, but this usually backfires. Those models fit their specific founders, cultures, and products, and Apple's in…

Product Talk · Teresa TorresJun 24, 2013

Grinding It Out

Jun 24, 2013

Teresa Torres argues that good design comes from deliberately generating many ideas rather than waiting for a single flash of insight. She notes that the effortless-seeming "a-ha" moment rests on a lot of prior work…

Lenny’s Newsletter♥ 64

My favorite PM interview questions

Jun 15, 2021 · 8 min
Subscriber post — summary only

Lenny Rachitsky shares his favorite interview questions for product managers, one per core PM responsibility, with notes on what strong answers look like and which red flags to watch for. He also includes a set of…

Product Talk · Teresa TorresAug 3, 2026

Ch. 9: Identifying Hidden Assumptions

Aug 3, 2026 · 5 min

This reading-guide post kicks off a monthly book club around Teresa Torres's Continuous Discovery Habits, focusing on Chapter 9, which covers identifying hidden assumptions. The chapter argues that teams should test the…