Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
Product Talk · Teresa TorresAug 22, 2013

Turn Your Inside View Outward

Aug 22, 2013 · 3 min

Teresa Torres examines the common push to build a mobile app and tests the assumption that it will drive growth. Stakeholders often justify the idea with broad beliefs about mobile usage, yet the data on typical app…

SVPG · Marty CaganOct 27, 2008

Product Manager vs. Business Analyst

Oct 27, 2008

Cagan argues that the 'Business Analyst' role, common in IT and custom-software shops where it gathers requirements for developers, becomes a problem when transplanted into a product organization. There it duplicates…

Lenny’s Newsletter♥ 101

How to interview product managers

Mar 22, 2022 · 19 min
Subscriber post — summary only

Lenny Rachitsky lays out a practical playbook for interviewing product managers: a multi-stage funnel with screens, a full-day loop, and panel debriefs. He covers which skills to test, sample questions, how to design…

Lenny’s Newsletter♥ 235

Growth ideas

Mar 14, 2023 · 7 min
Subscriber post — summary only

A practical brainstorming list of growth tactics organized by funnel stage and team area: top-of-funnel acquisition (short and long term), monetization, conversion and activation, retention, and team velocity. The post…

Lenny’s Newsletter♥ 13

Prioritizing conversion opportunities

May 26, 2020 · 6 min
Subscriber post — summary only

Lenny answers a reader question on how to split effort across conversion levers (focus, motivation, friction) and which tends to pay off most. He shares rules of thumb such as starting wide, mining past wins, and mixing…

SVPG · Marty CaganJun 9, 2021

The CSPO Pathology

Jun 9, 2021 · 5 min

Marty Cagan argues that the product management field suffers from a widespread problem: many people become product managers after only a Certified Scrum Product Owner course, which teaches delivery-process rituals…

Product Talk · Teresa TorresApr 14, 2014

How to Develop Product Expertise

Apr 14, 2014 · 4 min

Teresa Torres argues that product managers and hiring managers often chase breadth, trying to be good at everything and ending up mediocre. She proposes a three-tiered approach: build foundational attributes that make…

Product Talk · Teresa TorresNov 12, 2014

The 5 Components of a Good Hypothesis

Nov 12, 2014 · 6 min

Teresa Torres argues that product teams should test ideas with experiments before building them, and that this starts with a well-formed hypothesis. Vague statements like 'a redesign will improve usability' cannot be…

Product Talk · Teresa TorresJan 20, 2014

The Habit of Feeling Super Human

Jan 20, 2014 · 8 min

Teresa Torres argues that New Year's resolutions fail because people rely on willpower rather than habits, and she draws on habit research such as Charles Duhigg's work. She describes how she built sustainable routines…

Product Talk · Teresa TorresJan 20, 2016

Why Drawing Maps Sharpens Your Thinking

Jan 20, 2016 · 6 min

Teresa Torres argues that drawing maps and visual models sharpens thinking, and that the Business Model Canvas spread because it makes a business model visible on one page. She draws on cognitive psychology, notably…