Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
SVPG · Marty CaganFeb 24, 2005

Product Validation

Feb 24, 2005 · 5 min

Marty Cagan argues that product managers should validate a product specification before handing it to engineering, rather than trusting the spec and planning to adjust after beta feedback. Because prototyping costs have…

SVPG · Marty CaganJan 2, 2024

The Power of Visiontypes

Jan 2, 2024 · 3 min

Marty Cagan uses an anecdote about Apple, Xerox PARC, and the graphical desktop computer to explain what a product vision and a 'visiontype' (a vision prototype) are for. He argues that a compelling visiontype helps…

Lenny’s Newsletter♥ 497

How to use ChatGPT in your PM work

Apr 11, 2023 · 4 min
Subscriber post — summary only

Lenny Rachitsky argues that learning to work alongside AI tools like ChatGPT is quickly becoming a baseline skill for product managers, not something that replaces them. The post surveys a dozen concrete ways PMs…

Lenny’s Newsletter♥ 44

Winning at SEO

Jul 14, 2020 · 14 min
Subscriber post — summary only

A guest-written post in which an SEO leader lays out a strategy for an early-stage company to compete with entrenched incumbents: build many valuable, templated pages targeting long-tail keywords, using proprietary…

Lenny’s Newsletter · Free post♥ 46

The PM 🤝 Design Partnership

Mar 23, 2021 · 13 min

Katie Dill, a design leader who has worked with hundreds of PMs, offers five practical tips for building a strong product management and design partnership. She argues that PMs and designers share the same goal of…

SVPG · Marty CaganFeb 24, 2017

Focus on Value

Feb 24, 2017

Marty Cagan argues that many product teams spend their discovery effort on usability and performance fixes when the real problem is that users do not see why the product is worth using at all. Polishing a workflow or…

SVPG · Marty CaganJan 29, 2018

Product Discovery In Regulated Environments

Jan 29, 2018 · 3 min

Cagan argues that product discovery, the practice of validating ideas with real customers before building, is still essential in heavily regulated industries such as finance and healthcare, even though legal and…

SVPG · Marty CaganApr 5, 2005

Consumer Internet Services

Apr 5, 2005 · 7 min

Marty Cagan argues that consumer internet services differ sharply from traditional enterprise software: there is no sales force or distribution channel between the product and its users, so ideas can be tested and…

Lenny’s Newsletter♥ 49

Getting more technical

Sep 21, 2021 · 6 min
Subscriber post — summary only

Lenny answers a reader who lacks a technical background and struggles to follow engineers and make trade-off decisions. He lays out a three-step path: learn core concepts like how software systems, APIs, and databases…

Lenny’s Newsletter♥ 80

Skills PMs need to build

May 25, 2021 · 15 min
Subscriber post — summary only

Lenny Rachitsky analyzes more than twenty public PM career ladders to identify the core skills companies value in product managers. He outlines ten recurring PM competencies, the shifts that separate junior from senior…

SVPG · Marty CaganFeb 22, 2014

Flavors of Prototypes

Feb 22, 2014 · 6 min

Marty Cagan argues that prototyping is not one thing: teams often narrow the term to whichever prototype type they first encountered, and then misuse it. He lays out four main flavors: feasibility prototypes that answer…

SVPG · Marty CaganApr 28, 2020

Spotify vs. Fitbit

Apr 28, 2020 · 4 min

Marty Cagan responds to a critique of the Spotify model of scaled Agile by arguing that the critic overlooks Spotify's business outcomes and Fitbit's decline after adopting the process the critic favored. He contends…

SVPG · Marty CaganFeb 29, 2016

Discovery Sprints

Feb 29, 2016 · 3 min

Marty Cagan introduces the discovery sprint, a one-week time-boxed effort to tackle a substantial problem or risk in a product's definition and validate a potential solution with real users. He explains that the…

SVPG · Marty CaganJul 10, 2023

Product Risk Taxonomy

Jul 10, 2023 · 4 min

Marty Cagan argues that any recognized product risk taxonomy beats having none, since teams that skip risk assessment often fail, especially with MVPs. He compares three common frameworks: the original…

SVPG · Marty CaganOct 20, 2013

The End Of Requirements

Oct 20, 2013 · 3 min

Marty Cagan argues that product teams should stop framing their work as gathering and documenting requirements, since most so-called requirements are really constraints. He proposes defining products along two…

Product Talk · Teresa TorresNov 8, 2012

Reward Ideas With Good Feedback

Nov 8, 2012

Teresa Torres argues that when a whole company is invited to generate product ideas, every idea deserves thoughtful feedback, since that feedback is what keeps people contributing. She walks through common idea types…