Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

Q:
Answers from Execution, roadmaps & process notes, cited
SVPG · Marty CaganAug 16, 2010

Top 10 Reasons for Weak Product

Aug 16, 2010 · 3 min

Marty Cagan argues that weak products are those that fail to meet their objectives or create new revenue and growth for the company. He lists ten root causes, centered on the absence of a real product vision…

SVPG · Marty CaganNov 6, 2025

Prototypes vs Products

Nov 6, 2025 · 4 min

Marty Cagan argues that a new wave of generative AI prototyping tools has been a good development for product discovery, but it has created confusion among product managers who fail to distinguish a prototype from a…

SVPG · Marty CaganJul 20, 2009

Lessons From Incubators

Jul 20, 2009 · 3 min

Marty Cagan examines what business incubators, from independent startup accelerators to corporate labs like HP Labs and Yahoo's Brickhouse, teach about turning product ideas into successful companies or products. He…

Product Talk · Teresa TorresOct 30, 2012

Do One Thing Well

Oct 30, 2012

Teresa Torres argues that a product should be built around doing one thing exceptionally well. Such focus helps customers understand when and why to use it, gives the team a realistic chance of being the best at that…

SVPG · Marty CaganApr 10, 2009

Business Strategy vs. Product Strategy

Apr 10, 2009 · 4 min

Cagan argues that many companies blur business strategy and product strategy, which leaves executives buried in feature-level decisions and product managers without the context or empowerment they need. Business…

Product Talk · Teresa TorresJun 27, 2013

Setting Product Goals

Jun 27, 2013 · 4 min

Teresa Torres walks through how she sets quarterly product goals for her team, focusing on the most valuable thing the business needs next. She shows three quarters of goals that changed as her understanding grew: first…

SVPG · Marty CaganJan 1, 2023

Product Discovery Series

Jan 1, 2023

This is an index page from SVPG (Silicon Valley Product Group) curating its articles on product discovery, the work of deciding what to build before handing it to delivery. The page is organized into four groups…

Product Talk · Teresa TorresFeb 2, 2026

Ch. 3: Focusing on Outcoes Over Outputs

Feb 2, 2026 · 6 min

This post is a monthly reading guide for a book club celebrating the fifth anniversary of Continuous Discovery Habits, focused on Chapter 3 about outcomes versus outputs. It frames the chapter's core idea: product teams…

SVPG · Marty CaganMar 12, 2006

Corporate Hubris

Mar 12, 2006 · 4 min

Marty Cagan, a longtime product leader, argues that Google, despite its strong performance and assets, is at risk over the long term for two reasons: weak conversion of product opportunities into finished, integrated…

SVPG · Marty CaganJun 26, 2009

Lessons from the VC Industry

Jun 26, 2009 · 7 min

Marty Cagan argues that product companies can learn a great deal from venture capital firms, which are also in the business of making product investments and maximizing returns. He contrasts VC practices with typical…

SVPG · Marty CaganApr 29, 2008

High-Fidelity Prototypes

Apr 29, 2008 · 4 min

Marty Cagan argues that high-fidelity prototypes are one of the most powerful tools for discovering a product that is valuable, usable and feasible. He lists ten benefits, including testing ideas with users before major…

Lenny’s Newsletter♥ 53

Managing up

Nov 3, 2020 · 4 min
Subscriber post — summary only

A reader asks how to manage up with a difficult manager, and the post answers with five practical tactics. The core argument is that managing up is a core skill at every level: communicate proactively, set realistic…

SVPG · Marty CaganApr 14, 2005

Enterprise Software

Apr 14, 2005 · 7 min

Marty Cagan argues that enterprise software is in poor shape: products are often hard to use, don't work out of the box, and force customers into costly professional services. He contends that good product management…

SVPG · Marty CaganDec 12, 2016

Product Manager vs. Product Owner Revisited

Dec 12, 2016

Marty Cagan revisits his earlier argument that the product manager should also be the product owner, admitting he made a strategic mistake by treating the two titles as synonyms. Many people who took short product owner…

Lenny’s Newsletter · Free post♥ 111

A product manager’s guide to web3

Feb 15, 2022 · 24 min

This guest-authored guide by Jason Shah, head of product at Alchemy, explains how the product manager role changes at web3 startups. The author argues that PMs there are more versatile, more art than science given…