Drawer 12 · 724 notes · 95 people · 2005–2026

Execution, roadmaps & process

Roadmaps, prioritization, planning, shipping, and working with engineering

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Answers from Execution, roadmaps & process notes, cited
Lenny’s Newsletter♥ 560

First-principles thinking

Dec 19, 2023 · 21 min
Subscriber post — summary only

Lenny explains first-principles thinking as a beginner's-mind method: question assumptions, dig to the source, and rebuild problems from fundamental truths instead of copying analogies. He illustrates it with examples…

Product Talk · Teresa TorresFeb 13, 2019

Prioritize Opportunities, Not Solutions

Feb 13, 2019 · 8 min

“I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely. Our job is”

SVPG · Marty CaganJan 17, 2024

Product Model Concepts

Jan 17, 2024 · 5 min

Marty Cagan argues that organizations must shift from measuring success by shipping output on fixed dates to achieving customer and business outcomes. He frames this as moving from time-to-market to time-to-money and…

SVPG · Marty CaganMar 10, 2022

<strong>Sling TV’s Need for Speed</strong>

Mar 10, 2022

This article profiles Sling TV, the streaming service that positioned itself as an early OTT provider, and argues that continuous reinvention and speed are central to its growth. Its SVP of Strategy and Technology…

Product Talk · Teresa TorresFeb 14, 2018

Stop Validating & Start Co-Creating

Feb 14, 2018 · 8 min

Teresa Torres uses a product manager and designer dilemma to argue that teams waste time designing a whole near-term vision upfront, because their assumptions about being right are usually wrong. She contends that…

SVPG · Marty CaganDec 30, 2019

Coaching – Decisions

Dec 30, 2019 · 7 min

Marty Cagan argues that in empowered product teams, the quality of decisions depends not only on logic and data but on how they are made, so that teammates, executives, stakeholders and customers can understand and…

SVPG · Marty CaganNov 28, 2016

Planning Product Discovery

Nov 28, 2016 · 3 min

Marty Cagan argues that most discovery work needs little planning, but larger efforts such as multi-team initiatives call for deliberate framing before diving in. He describes two goals: aligning the team on the…

Product Talk · Teresa TorresSep 20, 2012

Predicting The Impact Of Each User Story

Sep 20, 2012 · 5 min

Teresa Torres argues that predicting the expected impact of each user story before building it serves two purposes: it helps prioritize the backlog, and it surfaces the hidden assumptions behind what a team is building…

SVPG · Marty CaganJul 31, 2005

Lipstick on a Pig

Jul 31, 2005 · 4 min

Marty Cagan argues that no amount of marketing can rescue a genuinely bad product; asking marketing to make the best of a 'pig' produces 'lipstick on a pig.' He uses Macromedia's Flex as a case study. Flash was a great…

SVPG · Marty CaganSep 12, 2010

Factors in Structuring a Product Organization

Sep 12, 2010 · 4 min

Marty Cagan argues that splitting product work across teams is one of the hardest and most recurring organizational questions once a company outgrows its earliest stage, and that there is no quick general answer. He…

SVPG · Marty CaganApr 27, 2021

Product vs. Project Teams

Apr 27, 2021 · 4 min

Marty Cagan revisits the distinction between product teams and project teams, which he says he should have written about sooner, after hoping the problem had faded. A product team is durable and owns an outcome over one…

SVPG · Marty CaganMay 19, 2009

Portfolio Grooming

May 19, 2009 · 3 min

Marty Cagan argues that every technology company has more product ideas than capacity to build them, so the real work of portfolio planning is deciding where to invest. Rather than only adding headcount, companies can…

SVPG · Marty CaganMay 31, 2018

Skateboards vs. Cars Revisited

May 31, 2018 · 6 min

Marty Cagan revisits Henrik Kniberg's skateboard-versus-car MVP article and argues it describes what engineering-only teams can do, not what true cross-functional product teams should do. He contends that a skilled…

Product Talk · Teresa TorresMar 2, 2016

The Rise of Modern Product Discovery

Mar 2, 2016 · 8 min

Torres argues that product delivery has matured through Agile, continuous integration, and story mapping, while product discovery, the work of deciding what to build, has lagged behind. She contrasts the traditional…

SVPG · Marty CaganMay 31, 2022

Transformation Defined

May 31, 2022 · 4 min

Cagan and Moore argue that 'transformation' is often described with labels like Agile or product-led, which fail to capture what actually changes. They propose defining transformation by three concrete shifts: how a…