Drawer 02 · 539 notes · 32 people · 2005–2026

Discovery & customer research

Customer interviews, opportunity mapping, validation, and jobs to be done

Q:
Answers from Discovery & customer research notes, cited
SVPG · Marty CaganMar 27, 2005

The Role of Domain Experience

Mar 27, 2005 · 4 min

Marty Cagan argues that deep experience in a specific product domain is usually less important for product managers than people assume. He recounts two cases where a strong PM was doubted for lacking domain experience…

Product Talk · Teresa TorresJul 12, 2012

Brainstorming: More Questions Than Answers

Jul 12, 2012 · 7 min

“There's been a lot of confusion around brainstorming these days. First, there was the New Yorker article by Jonah Lehrer claiming that brainstorming doesn't work. Scott Berkun wrote a rebuttal arguing Lehrer's logic was flawed. Twitter exploded with comments. I'm going to try to make sense”

Lenny’s Newsletter♥ 30

Why now

Jul 21, 2021 · 10 min
Subscriber post — summary only

Lenny Rachitsky examines whether a startup needs a strong 'why now'—a clear reason the product is only possible at this moment. He argues it improves odds by enabling a 10x better product or a new untapped market, but…

Lenny’s Newsletter♥ 30

Why now?

Jul 21, 2021 · 4 min
Subscriber post — summary only

Lenny Rachitsky examines whether startups need a strong 'why now' to win over investors and build large businesses. He argues a clear answer helps, since it can enable a much better product or open an untapped market…

SVPG · Marty CaganAug 14, 2008

What’s a Beta?

Aug 14, 2008 · 3 min

Marty Cagan argues that the word "beta" has become so ambiguous that its meaning depends on what a team is trying to accomplish. He describes four distinct uses: a QA phase handled with real users, a gentle deployment…

Product Talk · Teresa TorresSep 11, 2012

User Stories Aren't As Simple As They Seem

Sep 11, 2012 · 9 min

Teresa Torres extends her earlier post on user stories by walking through the INVEST criteria (Independent, Negotiable, Valuable, Estimatable, Small, Testable) with concrete examples. She argues that stories should be…

@lissijean · Melissa Perri on X
This week on the podcast, @vlaurenlee from @Shopify shared how her team is using AI to solve AI problems, instead of waiting years for interaction data. "You're basically imparting all of your product intuition into an LLM to then shape yet another LLM." /2