“This post is written by Marie Prokopets, co-founder of Product Habits and FYI, and features slides presented by her co-founder Hiten Shah at the 2019 Appealie SaaS Conference. I’ve been… Keep reading The post Why you shouldn’t ignore your competitors appeared first on Product Habits.”
Marty Cagan argues that product teams doing discovery often move far too slowly, risking wasted time and money on unvalidated ideas. He distinguishes time-boxing (fixed work period followed by reflection) from…
Marty Cagan argues that many Agile coaches come from delivery backgrounds and lack the product and design experience needed to help teams with discovery. He describes Discovery Coaches as typically former product…
Cagan distinguishes market discovery, which identifies worthwhile opportunities or markets, from product discovery, which determines whether a specific product is valuable, usable, and feasible. He argues the two are…
Teresa Torres describes how her course business was drowning in manual admin work across several tools, and how a mistake-prone admin process led her to automate using APIs. She explains her approach: pick a single…
The author argues that many companies reach an early beachhead of customers, assume product/market fit, and then stall because they neglected market fit. Market fit means discovering 'market pull': what makes customers…
Marty Cagan argues that prototyping is not one thing: teams often narrow the term to whichever prototype type they first encountered, and then misuse it. He lays out four main flavors: feasibility prototypes that answer…
"I'm going to tell you my story because I think it's an amazing story of continuous improvement, of how teeny-tiny steps compound over time." Over the past year, my work has transformed completely—and it all started with a broken ankle and a willingness to get curious about AI. In this article, I…
Marty Cagan introduces the discovery sprint, a one-week time-boxed effort to tackle a substantial problem or risk in a product's definition and validate a potential solution with real users. He explains that the…
Marty Cagan argues that product management is a series of choices about which problems, customers, and features to pursue, and that personas are one of his favorite tools for making them. A persona is an archetype of an…
Teresa Torres announces an expanded partnership with Vistaly to bring AI-assisted discovery tools into its opportunity solution tree platform. The core problem she describes is that many teams conduct customer…
Cagan argues that the main purpose of prototyping is to discover a successful solution, not to ship a product. Recent gen-AI prototyping tools have sharply cut the cost of live-data prototypes, changing the economics…
Teresa Torres surveys eleven real-world teams using Lovable and similar AI prototyping tools to speed up product discovery. Across stories from design sprints, navigation tests, side projects, job applications and…
This podcast episode introduces "trash can tracking," a technique where teams place trash can symbols on discovery and delivery boards to make the work they deliberately discard as visible as the work they ship. Host…
Teresa Torres recounts a founder who received contradictory feedback from buyers about whether sellers should pay for a pre-sale information platform. Digging into the context of each conversation revealed that the…
Marty Cagan argues that high-fidelity prototypes are one of the most powerful tools for discovering a product that is valuable, usable and feasible. He lists ten benefits, including testing ideas with users before major…
"It can feel like you are the lone champion pushing for change in your organization." That's why we are reading Continuous Discovery Habits together throughout 2026. 📚 The book turns five this year and many of you have bought and read it. But reading isn't the same as doing. So we are reading…
Lenny Rachitsky compiles a list of fifteen practical sources for product roadmap ideas, drawn partly from community suggestions. The core argument is that strong ideas come from direct customer contact, observing…
Marty Cagan argues that product managers should validate a product specification before handing it to engineering, rather than trusting the spec and planning to adjust after beta feedback. Because prototyping costs have…
Marty Cagan argues that a product manager's core job is discovering products that are valuable, usable and feasible, and that engineering must be involved early to achieve feasibility. Waiting until engineering sees a…
This reading guide kicks off a monthly book club celebrating five years of Continuous Discovery Habits, focused this month on Chapter 10, 'Testing Assumptions.' The guide frames the chapter as a bridge between…
This podcast episode follows Vistaly, an opportunity solution tree (OST) software company, as it rebuilt its product around AI-generated interview snapshots and an agentic workflow that drafts and updates trees from…
Teresa Torres and Petra Wille discuss the gap many product teams feel between modern, outcome-driven practices like continuous discovery and experimentation and the realities of organizations that do not support them…