“Listen to this episode on: Spotify | Apple Podcasts In this episode of All Things Product, Teresa Torres and Petra Wille tackle a classic product question with a twist: Should all outcomes be measurable? Teresa revisits a long-held belief—that outcomes should be metrics—and explains why she’s starting”
Cagan argues the traditional product spec is broken: it takes too long to write, is rarely read, leaves hard questions unresolved, and gives false comfort that the product is on track. He proposes replacing it with a…
Cagan argues that many companies blur business strategy and product strategy, which leaves executives buried in feature-level decisions and product managers without the context or empowerment they need. Business…
Teresa Torres introduces a multi-week series arguing that API teams need more product discovery, and aims to bridge API engineers and discovery practitioners. This installment explains the basics: what an API is, how…
Teresa Torres argues that many teams run A/B tests without first knowing what they are trying to learn, which produces wasted effort and unclear results. Before testing, a team should define a specific hypothesis and…
This episode of Just Now Possible features Lorikeet, a startup building AI customer support concierge agents for regulated industries. The team describes how months of work on the wrong ideas, such as reflection tools…
Teresa Torres and members of the Continuous Discovery Habits community share the personal knowledge management (PKM) tools and habits they use to capture, organize, and reuse what they learn about products, customers…
Marty Cagan argues that Apple's repeated success in redefining consumer markets comes from product discipline rather than marketing. Written around the iPhone's debut, the essay contends that Apple gets the ordering of…
Marty Cagan argues that many product managers, especially in larger companies, get trapped in 'meeting hell': they work constantly yet fail to make progress on the things that matter most. He notes the causes include…
Teresa Torres and Petra Wille explore AI evals: what they mean, why they matter beyond quality assurance, and how teams can build them. Drawing on Teresa's experience building the Interview Coach tool, the conversation…
Cagan argues that product optimization, typically A/B testing and iterative tuning, is often confused with product discovery, and that optimization only makes sense after a team has found product/market fit. He…
Marty Cagan argues that a company building its first in-house design team should not simply recreate the old agency model, where designers received specs and produced screens. Modern product designers work continuously…
Teresa Torres argues that product managers often frame their product vision as a specific solution, or mix a solution into a problem statement, which limits their options when the solution fails. Using a Caltrain mobile…
Marty Cagan argues that a startup's central goal is reaching Product-Market Fit, the point where a product has proven demand and justifies investing in sales, marketing and scale. He standardizes on Marc Andreessen's…
Teresa Torres argues that defining the ideal customer profile should not belong to one function but be shared across product, design, engineering, sales, marketing, customer success, and finance. Cross-functional…
Hiten Shah surveyed practitioners about how they measure customer happiness and found that 55% rely on Net Promoter Score, a single-question metric in use since 2003. The article reports other methods, including…
Cagan describes a role that appears in large matrixed companies: the business owner, who represents a business unit (by geography, device, or function) that a central product organization serves. He argues this role can…
Teresa Torres argues that predicting the expected impact of each user story before building it serves two purposes: it helps prioritize the backlog, and it surfaces the hidden assumptions behind what a team is building…
Teresa Torres synthesizes conversations with nine product teams building AI features in production, highlighting recurring patterns across their work. She argues that small cross-functional teams, domain expertise, and…
Marty Cagan argues that commercial software companies should never outsource three core competencies: product definition, user experience design, and the underlying site architecture/engineering that builds the product…
An interview-based post with April Dunford, a positioning consultant, covering how to diagnose positioning problems, her five-step positioning exercise, and how positioning differs from messaging, branding…
Teresa Torres argues that product teams should treat every idea as a testable hypothesis, which requires explaining why a change matters and how much impact it should produce. Ideas from design, sales, and product…
Teresa Torres shares her favorite books from the roughly 60 she read in 2014, spanning music, decision making, mathematics, persuasion, negotiation, time perception, integrative thinking, customer development, and…
Marty Cagan argues that the current resistance to AI products mirrors the denial that greeted the Internet in the mid-1990s. Back then, many organizations insisted their old Waterfall funding, building, and shipping…