“We often hear from people that building an opportunity solution tree is hard work. And perhaps one of the most challenging parts of building opportunity solution trees is defining the outcome that you put at the top. As a quick reminder, your outcome should be something the product team is”
Teresa Torres and Petra Wille discuss the practical pain of global invoicing and EU tax compliance for small international online businesses. They argue that platforms and product teams often miss small regulatory…
Marty Cagan argues that removing usability problems and bugs only gets a product to the absence of pain, which is not the same as delighting users. Great products cause pleasure, sometimes from raw value, but often from…
Marty Cagan argues that competition is a constant in most markets, yet companies often waste energy reacting to rivals through feature-chasing and attacking competitors' weaknesses. He contends customers rarely leave…
Marty Cagan, author of four bestselling product books, shares his process for writing non-fiction books, framing the book as a product whose readers are customers. He argues that the decisive factor is whether the…
Teresa Torres and Petra Wille argue that product practitioners should trace frameworks and best practices back to their original creators rather than relying on social-media summaries. Simplified takes often dilute the…
A companion post to a First Round Review essay, built around an interview with Booking.com's former CMO Arthur Kosten. It lays out five lessons from Booking's early growth: letting performance marketing shape supply…
Marty Cagan argues that product management certification is premature and counterproductive for the software industry. He notes that the field is far from scientific, that software product success rates are poor, and…
Marty Cagan argues that a layoff, though painful, can be turned into a valuable period for building product management skills and becoming a more desirable candidate. He briefly advises keeping professional social…
Teresa Torres recounts building an AI-powered 'interview coach' that gives students feedback on practice customer interviews, grounded in her Continuous Interviewing course rubric. She describes moving from a…
Teresa Torres argues that the most important product decision is what to build next, and that common scoring spreadsheets built on customer demand, build time, and stakeholder needs lead to mediocre products. She…
Teresa Torres profiles how Botify, a B2B SaaS company, gradually moved from siloed roles to product trios (PM, designer, tech lead) starting in 2019. The shift was driven by its Chief Product Officer and several team…
Teresa Torres and Petra Wille argue that innovation is a means rather than a goal: it matters only when it serves customers better. Using the history of the login flow, from passwords to single sign-on, Slack's magic…
Teresa Torres argues that product builders consistently overestimate how right they are, drawing on behavioral research and the Heath brothers' book Decisive, which describes four decision-making traps: narrow framing…
Teresa Torres argues that great products depend on a clear vision, which she treats as one of three pillars alongside sound decision making and building the right team. Product teams often assume alignment that doesn't…
Marty Cagan reflects on two years of generative AI's impact on product management, distinguishing between adding AI to products and using AI to change how products are built. He admits his earlier predictions were too…
In this All Things Product episode, Teresa Torres and Petra Wille discuss the emotional reality of setbacks in product work, drawing on Teresa's personal experience of a long injury recovery. They argue that failed…
Teresa Torres reflects on her first year of blogging at Product Talk, which she started in November 2011. She found that writing sharpened her own thinking, often surprising her with conclusions she hadn't expected, and…
This podcast episode features Elliot Little and Dan St. Paul of Zero Gravity, a UK platform helping state-school students reach elite careers through mentoring and learning pathways. They describe building an AI career…
Teresa Torres argues that the belief that product teams must be co-located is outdated, since many successful companies already run fully remote and global teams, and modern digital tools now provide most of the…
Teresa Torres argues that teams struggle when they mix up the phases of idea work: generating options and choosing among them need different rhythms and different conversational modes. Drawing on Tim Brown's…
Marty Cagan argues that empowered product teams need hard problems to solve, and product strategy is the discipline of deciding which problems matter. He observes that many companies have plenty of features and projects…
Marty Cagan extends his earlier point that product teams must learn fast in discovery while still delivering with confidence, arguing that the balance depends heavily on company culture. He lists the traits of a strong…
Teresa Torres and Petra Wille discuss the crowded product coaching landscape and help listeners understand the different coaching settings (individual, group, team) and coaching types (general product, discovery…