Drawer 02 · 539 notes · 32 people · 2005–2026

Discovery & customer research

Customer interviews, opportunity mapping, validation, and jobs to be done

Q:
Answers from Discovery & customer research notes, cited
Lenny’s Newsletter♥ 55

How to increase your product's retention

Aug 25, 2020 · 14 min
Subscriber post — summary only

Lenny explains how to measure retention using cohort charts, and why a curve that flattens signals product-market fit. He then lays out seven levers for improving retention, ranked by expected impact: improving the…

SVPG · Marty CaganSep 10, 2010

Engineers and Sales People

Sep 10, 2010

Marty Cagan argues against the view that a technology company is essentially made of engineers who build software and salespeople who sell it, with everyone else treated as overhead. He contends that combining even…

Lenny’s Newsletter♥ 131

How Gong builds product

Jan 23, 2024 · 20 min
Subscriber post — summary only

An interview with Gong's chief product officer on how the company builds product. It covers two-tier annual and quarterly planning, autonomous multi-skill pods organized around problem areas, the decision to skip OKRs…

Product Talk · Teresa TorresDec 26, 2013

My Top Reads from 2013

Dec 26, 2013 · 4 min

Teresa Torres, a product discovery coach, shares the standout books from her 2013 reading list of roughly 50 titles. She recommends a mix of sales, energy management, luck versus skill, analytics, presentation…

SVPG · Marty CaganFeb 2, 2009

How To Kill Innovation

Feb 2, 2009 · 3 min

Marty Cagan argues that Six Sigma, a quality-control methodology proven in manufacturing, does real damage when applied to software product discovery and development. He observes that once influential innovators such as…

SVPG · Marty CaganMar 27, 2008

Moving From Engineering To Product Management

Mar 27, 2008 · 4 min

Marty Cagan argues that engineers often make excellent product managers because they understand what is technically possible, and that the move from engineering to product management requires specific mindset and skill…

Product Talk · Teresa TorresAug 26, 2013

Is Your Idea a Viable Business?

Aug 26, 2013 · 3 min

Teresa Torres argues that most product ideas are born from fleeting thoughts, but only some should become businesses. She offers a set of questions to test an idea's viability before investing heavily. Her approach…

SVPG · Marty CaganOct 5, 2009

Feed The Beast

Oct 5, 2009 · 3 min

Marty Cagan describes the "feed the beast" problem, where product teams feed a hungry development organization with specs just to keep engineers busy, regardless of whether the products are worth building. He argues…

SVPG · Marty CaganAug 14, 2005

The New Old Thing

Aug 14, 2005

Cagan argues that the next big product is usually not a wholly new market but a new version of something existing that does the job far better, faster, or cheaper, thereby redefining its category. He illustrates this…

SVPG · Marty CaganMay 31, 2005

Beware of Specials

May 31, 2005 · 4 min

Marty Cagan argues that 'specials'—large customer or partner deals that come with a condition to build exactly what they request—can derail a product company. Although the cash is tempting, especially for cash-strapped…

SVPG · Marty CaganApr 16, 2007

Design vs. Implementation

Apr 16, 2007 · 5 min

Cagan argues that user experience design should be completed before implementation begins, even though requirements/design and implementation/testing can each be run in parallel within their own pairs. He explains that…

SVPG · Marty CaganDec 6, 2011

Product Manager vs. Product Owner

Dec 6, 2011

Marty Cagan argues against a common corporate arrangement that splits the product role between a 'product manager' who handles customers and stakeholders and a 'product owner' who handles the backlog and developers. He…

SVPG · Marty CaganApr 23, 2020

Empowered Engineers FAQ

Apr 23, 2020 · 5 min

Marty Cagan answers the most common objections people raise against the idea of empowered engineers, the engineers who take part in product discovery rather than only building what they are handed. He argues that the…