Drawer 11 · 318 notes · 58 people · 2005–2026

Metrics, data & experimentation

North-star metrics, analytics, A/B tests, and data-informed decisions

Q:
Answers from Metrics, data & experimentation notes, cited
SVPG · Marty CaganMar 2, 2020

Team Objectives – Empowerment

Mar 2, 2020 · 7 min

Marty Cagan argues that team objectives should empower product teams by assigning them a hard problem to solve rather than a feature to build, along with the strategic context needed to make good decisions. Handing over…

Lenny’s Newsletter · Free post♥ 181

Product-led marketing

Mar 28, 2023 · 15 min

Kyle Poyar argues that product-led growth (PLG) only works economically if customer acquisition cost stays near zero, roughly under $1 per unique website visitor. Using OpenView benchmark funnel math, he shows that a…

Product Talk · Teresa TorresNov 21, 2011

What Product Assumptions Are You Making?

Nov 21, 2011 · 6 min

Teresa Torres argues that product teams routinely build on untested assumptions, treating hopes as facts, and that this risks building something nobody wants. Using an imagined Caltrain commuter app, she shows how to…

Lenny’s Newsletter♥ 26

Breaking into growth

Nov 2, 2021 · 7 min
Subscriber post — summary only

This post is mostly a promotional announcement for a part-time PM course aimed at early-career product managers, with a reader Q&A in the middle. The core advice in the Q&A explains how to move from a generalist PM role…

Lenny’s Newsletter♥ 44

Winning at SEO

Jul 14, 2020 · 14 min
Subscriber post — summary only

A guest-written post in which an SEO leader lays out a strategy for an early-stage company to compete with entrenched incumbents: build many valuable, templated pages targeting long-tail keywords, using proprietary…

Product Talk · Teresa TorresJan 2, 2014

My Favorite Tools of the Trade

Jan 2, 2014 · 5 min

Teresa Torres shares the personal productivity, reading, product-building, and collaboration tools she relies on as a product manager, startup builder, and graduate student. She opens with a caveat that she once…

SVPG · Marty CaganSep 1, 2020

Discovery – Learning vs. Insights

Sep 1, 2020 · 3 min

Marty Cagan, who popularized the term product discovery, clarifies a common confusion: learning is valuable, but the real goal of discovery is to gain insights, which are learnings a team can act on. He explains that…