Cagan argues that the old model of carefully controlled, consistent product messaging no longer works, because most people first hear about a product from others outside the company's control. Messaging must now engage…
Marty Cagan follows up on an earlier list of product manager problem areas with five more common pitfalls. He argues that many teams play defense, acting risk-averse and protecting ground instead of moving forward…
“Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no one wants or needs. However, even when product trios commit to weekly interviews with customers, their companies may have”
Teresa Torres reports on the second part of her inaugural CDH Benchmark Survey, which asked product teams about their discovery habits. She argues that many people doubt that continuous discovery exists in practice…
Torres argues that product delivery has matured through Agile, continuous integration, and story mapping, while product discovery, the work of deciding what to build, has lagged behind. She contrasts the traditional…
Marty Cagan contrasts the traditional PC-era product manager with the modern Internet-era product manager. He argues that many organizations still operate with the older model, which was often ineffective and poorly…
Suril Kantaria, co-founder and CEO of Savvy, recounts the arc of a fintech startup that let employees buy their own health insurance with payment cards, from early missteps to a 2022 acquisition by a market incumbent…
Kristen Berman walks through the four main quantitative willingness-to-pay methods (Van Westendorp, Becker-DeGroot-Marschak, multiple price list, and discrete choice), comparing their strengths and biases. She argues…
This reading-guide post kicks off a monthly book club around Teresa Torres's Continuous Discovery Habits, focusing on Chapter 9, which covers identifying hidden assumptions. The chapter argues that teams should test the…
This episode of Just Now Possible features three Hertility team members discussing how they build AI diagnostic tools for women's health in the UK and Ireland. Hertility combines online health assessments, at-home…
Teresa Torres argues that product people routinely make poor estimates because they produce single-point predictions for uncertain outcomes like build time or conversion rates. Drawing on research summarized in the…
Marty Cagan argues that the performance-management ideas he learned at Hewlett-Packard, Management by Objectives (later refined as OKRs), remain the foundation of how the best companies operate. The first principle is…
Teresa Torres shares answers from the Q&A of her webinar on building AI evals for the Interview Coach, a teaching tool that gives students feedback on their customer interviews. She explains her lean, hands-on tooling…
Teresa Torres uses Jia Jiang's story of pursuing a startup dream under a six-month deadline to introduce the idea of tripwires: predefined points where a decision gets reconsidered. She argues that as people invest…
Teresa Torres interviews Ellen Brandenburger, a former product leader at Stack Overflow, about how the company responded when ChatGPT abruptly changed developer behavior. Ellen describes the creation of Overflow AI, a…
Marty Cagan argues that every technology company has more product ideas than capacity to build them, so the real work of portfolio planning is deciding where to invest. Rather than only adding headcount, companies can…
Marty Cagan answers the most common questions readers raised after his article proposing an alternative to conventional product roadmaps. He argues that engineers should help decide what to build, that outcome-based…
Teresa Torres describes how she used her own continuous discovery methods to shape and test the book that became Continuous Discovery Habits. Rather than writing the whole book upfront and hoping it landed, she turned…
Lenny Rachitsky answers a reader's question about building referral programs for marketplaces, drawing on his experience leading supply growth at Airbnb, where the host referral program became the biggest driver of…
Lenny Rachitsky interviews Duolingo VP of Product Cem Kansu about how the company builds product. The post covers its co-lead team structure, quarterly and yearly OKR cycles, a tiered product review process, weekly…
Teresa Torres argues that product teams shifting from managing outputs to managing outcomes need three mindsets to succeed at continuous discovery. She describes a collaborative mindset where the core trio (product…
Teresa Torres, host of Product Talk, is interviewed by Petra Wille about how product teams can move beyond casual use of chatbots to build AI-powered products. Drawing on months of building her own AI product, the…
Teresa Torres's weekend roundup highlights three posts she found useful for building great products. She opens with Brad Feld's observation that startups often lack a clear owner of the overall user experience, which…
Cagan distinguishes live-data prototypes, which are real code sent live traffic (usually in A/B tests) to prove an idea works, from production software that the business can run on. Production demands complete critical…